How to get unstuck A lot of people have certainly experienced being stuck in a situation without finding a clear way out. This feeling of impasse is by no means unique to individuals, as even companies can find themselv... Health Marketing Self-Optimisation Society Sep 19, 2023
Scott Galloway's outlook on retail Scott Galloway's outlook on retail is based on his unique ability to combine technology trends, changes in consumer behaviour and business strategies into a complete picture. The professor of marketin... Consumption Digitisation Globalisation Marketing Retail Aug 8, 2023
Trust as Stakeholder Glue GDI: Mr. Shriver, at GDI’s International Retail Summit you’ll be speaking about "shaping the 24/7 conversation". Don’t you need any sleep? David Shriver: You’ll be glad to know that I do get a good ni... Marketing Retail Jun 20, 2023
Is the department store of the future located in Madrid? Nearly a year ago, the innovative department store "Wow Concept" opened its doors for the first time on Gran Vía Boulevard in Madrid. Dimas Gimeno, the former president of El Corte Inglés, Europe's la... Consumption Marketing Retail May 22, 2023
Johannes Bauer is the GDI’s new research director As of 1 November 2022, Dr Johannes C. Bauer will head the research department of the Gottlieb Duttweiler Institute as a member of the Executive Board. Bauer holds a doctorate in behavioural science. I... Consumption Marketing Retail Nov 10, 2022
Why companies are "debranding" Burger King, VW, Pfizer and many other leading brands have simplified their logos in recent years. But what triggered this landslide increase in what branding and advertising professional Ben Schott c... Marketing Aug 23, 2022
Benedict Evans: "Everything in retail and commerce is breaking apart and changing" Whether it's e-commerce retailers, shops, brands, advertisers, everyone is currently insecure, says tech analyst Benedict Evans. How unbundling is creating new business models and what the next tech trend is, Evans explains here in a video interview from the GDI Retail Summit. Marketing Retail Oct 14, 2021
Purpose-Aktion: Wie Unternehmen Sinn stiften Wie wird man ein Unternehmen, das die Welt nachhaltig zum Guten verändert? Man kann einfach behaupten, so ein Unternehmen zu sein – oder man stellt es unter Beweis. KundInnen werden kritischer. Consumption Marketing Society Jul 8, 2021
How do we regulate the internet? Every great technical revolution has been followed by regulatory actions. This was the case with the industrial production of food and with the rise of the automobile, and so it will be with the internet. At least that’s what Benedict Evans, a speaker at the 71st International Retail Summit, says in the following live feature from "Wired". Business models Digitisation Marketing Technology Jul 6, 2021
From search data to new products Sebastian Johnston uses data analysis to find ideas for new products. Johnston tells us in a podcast, how he brings these products to market within eight weeks. Business models Digitisation Marketing Technology Jun 24, 2021
Helen Job: “Activism is trying to change mindsets–it is not a campaign” Brand activism is on the rise. Companies which don’t participate will eventually fall short, says Helen Job. In an interview before her presentation at GDI’s 16th European Trend Day, Job talks about this new form of activism and its impact on consumers and market. Consumption Marketing Society Sustainability Nov 18, 2019
Corporate Publishing 2.0: Take the blinkers off – focus on customers If you want both to win and retain customers in the future, you must rethink the way your company communicates - more holistically and personally, write researchers at the GDI in a study. Marketing Technology Jul 10, 2019