How will you sell your products in five, 10, 20 years’ time? Which technological and social megatrends are changing your industry? And how can you make sure you’re keeping pace?
As a think tank, we provide bespoke commissioned studies that offer practical ways to boost your level of innovation. We analyse the social and economic megatrends that are changing your industry and show how you can incorporate them in your strategy for the future.
REACHING YOUR GOAL TOGETHER
A commissioned study is a project shaped by a sense of partnership: we work with you to define the questions and goals. This ensures your study is perfectly tailored to your needs.
When working on commissioned studies, the GDI, Switzerland’s oldest independent think tank, pursues an interdisciplinary approach and combines methods and findings from the natural, economic and social sciences. Our authors are able to draw on international networks with well-respected research partners.
SAMPLE STUDIES
"Going Shopping" is Dead
How to Restore Meaning and Fun in Retail
2023
The time stress to which consumers are increasingly exposed is threatening to plunge the retail sector into a fundamental crisis. Saving time is more important to customers than saving money. The representative study shows that shopping is no longer a leisure activity for the Swiss. Strolling around is out. Retail must become faster, closer, more attractive and more meaningful in order to counter this trend.
European Food Trends Report 2023
Feeding the Future
2023
The European Food Trends Report "Feeding the Future: Opportunities for a Sustainable Food System" explains the role of consumers in the transformation towards a more sustainable food system and the opportunities for agriculture, industry, retail and gastronomy based on the knowledge, values and barriers of consumers.
Strategies for dealing tith the labour shortage
An overview
2023
It may not be possible to avoid breaking taboos: What kind of growth is needed? Is the wage, which steers people into certain industries and jobs, really the best means of control, or does the market fail in allocating resources? Is there a need for more government regulation? And what would the four-day week bring?
CONTACT US
Dr. Johannes C. Bauer
Head of Think Tank, Member of the Executive Board
OTHER TOPICS
Future research
Future research tries to make and name phenomena that are not (yet) visible to the majority of people.
Our conferences
The GDI organizes conferences on trends in trade, consumption and society.