"Going Shopping" is Dead: How to Restore Meaning and Fun in Retail
New GDI retail study out now.
CREATING FUTURES
The GDI explores the future to inspire and empower organisations to shape their industry.
We author future studies, host conferences, develop innovation strategies and unleash leadership potential for successful transformations. As an event location, we bring people together. Our focus is always on the questions of tomorrow, which we answer today.
THE GDI IN A NUTSHELL
THE GDI IN A NUTSHELL
TREND UPDATES
Always one step ahead of the latest trends. Keep up to date with what's happening globally with our trend updates.
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CONFERENCES
AI Buddy: Redefining Social Relationships
20th European Trend Day
13 March 2024
While we already know a fair amount about what AI will do in the future and where it will soon surpass us, we know little about what AI will do to us as humans as we increasingly interact with it, be this at work, in our personal lives, during our education, when shopping, on our travels or during play.
4th International Food Innovation Conference
19 June 2024
The International Food Innovation Conference is a yearly gathering on the future of nutrition. It covers technological and societal changes in the ecosystem of food. It aims to put current trends into a high-level context and to develop long-term perspectives for all stakeholders involved.
STUDIES
In Good Company
The big Swiss study on friendship
2023
The study "In Good Company" provides representative findings on friendships throughout Switzerland for the first time. It examines the diversity, significance, characteristics and peculiarities of this form of relationship. Can we also speak of a "friendship recession" in this country?
European Food Trends Report
Feeding the Future
2023
The European Food Trends Report "Feeding the Future: Opportunities for a Sustainable Food System" explains the role of consumers in the transformation towards a more sustainable food system and the opportunities for agriculture, industry, retail and gastronomy based on the knowledge, values and barriers of consumers.
Strategies for dealing with labour shortages
An overview
2023
In order to deal with labour shortages, breaking taboos may not be avoidable: what kind of growth is needed? Is the wage, which steers people into certain industries and jobs, really the best means of control, or is the market failing to allocate resources? Is there a need for more regulation? And what would the four-day week bring?