MASTERING THE FUTURE STRATEGICALLY
The future is coming faster than many companies can cope with. We will help you to pinpoint relevant trends at an early stage and to define clear, implementable strategies for your company. Our strategic foresight consulting services provide highly customised recommendations for new growth paths and identify which business areas no longer have a future. You will benefit from our in-depth knowledge gained from decades of GDI trend research as the oldest think-tank in Switzerland and from our leadership expertise to establish change processes as a leader in the company.
OUR SOLUTIONS: CUSTOMISED – RESULTS-LED – FUTURE-MINDED
You will receive modular solutions that meet your needs – from SMEs to large companies. Our solutions include scalable consulting services, a customisable trend mapping model and a digital innovation tool.

Consulting services
- In need of a long-term, validated and clearly defined strategy?
- Looking for guidance and focussed analysis of your future-relevant challenges?
- Want to gain a better understanding of how your customers may behave in future?
We provide customised solutions to enable you to overcome any challenges you may face – from easily accessible check-ups to systematic background analyses.

GDI Major Shifts
- Want to establish a data-driven and fact-based foundation for strategic decision-making?
- Interested in really interpreting trends rather than just buzzword concepts?
- Do you lack the resources to research and evaluate the relevant trends?
We provide in-depth insights into trend life cycles and their implications for developments in your industry and for your company.

GDI Innovation Hub
- Do you need expertly produced content on the latest trends, innovations and technologies?
- Would you like to combine your company's trend knowledge on one platform?
- Want to use AI solutions and monitoring tools to identify any challenges and develop appropriate solutions?
We offer you global innovation examples as well as AI and monitoring tools so that you are always one step ahead.
OUR APPROACH: INSIGHT-DRIVEN – PERSONALISED – CUSTOMER-CENTRIC
By combining trend, business and costumer insights, we bridge the gap between scientific findings and real-world application. Your requirements and goals determine the approach pursued. Taking into account the relevant external and internal perspectives, we will create an optimal, customised package for you from our range of solutions.

Trend Insights
We identify the trends and developments relevant to you.
Business Insights
We systematically translate the trends to highlight how they are relevant to your corporate strategy and goals.
Customer Insights
We adopt the consumer perspective to identify their drivers and barriers.
We will provide you with support throughout the various foresight phases with the aim of defining an intelligent strategy for a successful future:

Understand
Based on our research and the GDI Major Shifts trend framework, you will gain a profound understanding of your business environment and the developments shaping your industry.

Evaluate
Together, we will evaluate the implications of specific relevance to your company in order to focus on the core essentials.

Design
We will analyse future developments and define specific strategic measures for you.

Implement
We will implement a systematic process at your company to always keep you one step ahead in the long term.
SELECTION OF OUR CUSTOMERS







ABOUT US
Future knowledge ensures long-term success.
Susan Shaw heads the Strategic Foresight business unit and has many years of experience in consumer behaviour and how people interact with brands, products and services. Camille Zimmermann is Senior Expert Strategic Foresight and possesses extensive experience in the areas of trend management, innovation and digital transformation.
The Strategic Foresight team works closely with the Research and Leadership units and benefits from the GDI's broad network.
Susan Shaw, Head of Strategic Foresight
susan.shaw@gdi.ch
+41 44 724 62 10
Camille Zimmermann, Senior Expert Strategic Foresight
FURTHER TOPICS
GDI Major Shifts
The "GDI Major Shifts" model will help you to understand global developments of great significance. You will obtain data-based analysis of current developments and interpretations for plausible future scenarios.
Consulting Services
Are you looking for an external perspective on specific issues or in need of an experienced partner for a systematic foresight process? We provide support fully aligned with your needs.
GDI Innovation Hub
Gain a competitive edge with global innovation models, AI and monitoring tools as well as the retail and food trend radars expertly curated by the GDI and join an innovative community!