Offering everything you need for children up to the age of three, Anna Weber runs the BabyOne family business together with her brother. In order for online retail to work, she had to convince the franchise partners by providing the right incentives and concepts that work. From the customer perspective, the advantage that specialist retailers have is that they are able to provide professional advice and an emotional approach. With BabyOne, Anna Weber lives and breathes proximity – both internally with the franchise partners and externally when engaging in dialogue with her customers.
International Retail Summit
A full review of the entire Retail Summit – including more fascinating insights, analyses and images – can be found here. Discover trends presented by the GDI at our conferences and network with industry experts and pioneers at first-rate networking events where themes relevant to the future are explored.