Food colouring often contains animal products such as insect shells. The Danish start-up Chromologics shows that there is another way. Its pigment ‘ChromoRed’ is produced exclusively in the laboratory with the help of a filamentous fungus. This saves agricultural land and is therefore not only more animal-friendly, but also more sustainable.

Whenever people want to improve something, they first make it more complicated. Leidy Klotz explains why less would be more in a video clip. The author of Subtract and speaker at the 18th European Trend Day shows that this newly discovered psychological phenomenon applies to many situations.

In the preview video for the 9th Academy of Behavioural Economics, the renowned professor of micro and experimental economics explains the huge importance of a change of perspective for entrepreneurs. Watch now!

Florian Wagner, author and proponent of the FIRE movement (Financial Independence, Retire Early), wants to retire at the age of 40. How does he want to achieve this and what comes after that? Read now the pre-interview for the 18th European Trend Day.

Frugal innovation is in fashion. Start-ups are popping up all over the world. It is not easy to keep track of them all. The ‘Frugal Innovation Map’ helps.

Aus beschränkten Mitteln mehr herauszuholen, das ist frugale Innovation – Thema des diesjährigen GDI-Trendtages. Ein treffendes Beispiel dafür ist Paul Benoîts Idee, die Abwärme von Computern als Heizung zu nutzen. In einem Beitrag von arte beschreibt er das Konzept.

Due to the COVID-19 crisis, many companies were instructed to make structural changes. This led to a new business model: B2B sharing. Navi Radjou, speaker at the GDI Trend Day, describes this new type of sharing economy in his report ‘The B2B Sharing Revolution’.

Many people have had experiences with toxic work environments. A group of researchers has investigated a programme to improve the work atmosphere – and has found positive results.

The Austrian graphic designer and typographer lives and works in New York. Sagmeister has created CD cover designs for Lou Reed, the Rolling Stones and David Byrne, among others. In the pre-interview for the 18th European Trend Day, he talks to us about happiness, beauty and design.

According to behavioural economist John List, experimentation and scalability are the keys to a company's success. In the FehrAdvice and GDI webinar, List gives insights into his research and presents his recently published book "The Voltage Effect".

A new network analysis from the GDI shows that frugal innovation has so far been a blind spot in the innovation network. Today, innovation tends to be understood in the context of complex technical developments – namely, more is more. The fact that innovation can also mean simplicity, low-tech and ‘more from less’ does not yet seem to be present in most people’s minds.

John List is considered a contender for the Nobel Prize in Economics – and not without reason. With his field experiments, the behavioural economist often refutes common theoretical research results. In an exclusive webinar on 1 December, he will show how companies become successful.