The artist Johanna Jaskowska became an online star overnight with her Instagram filter "Beauty3000". At the GDI "Eternity Now" conference, she explains what beauty means in a digital context.

Tim Wu, one of the most prominent commentators of the US tech-industry, recently critises the growing power of Facebook, Amazon, Google & Co. in the "SonntagsZeitung". In an opinion piece in "The New York Times" he reinforced his point. On 13 March 2019 the media superstar will talk at GDI.

3D cinema is passe. Today, it’s all about immersive storytelling. To become part of a story yourself, to experience it physically, is no longer fiction. Carl Guyenette, one of the field’s most creative minds, explains in a video and on GDI Trend Day.

From books to phones to internet and smartphones–our communication is evolving rapidly. Which new forms of interaction will change not only our language, but our lives, will be the topic of the 15th European Trend Day. This infographic shows an overview.

Noonoouri is always in style, looks stunning and works with fashion brands like Dior or Versace. And: Noonoouri is not real. She is computer-generated. Her inventor Joerg Zuber heralds a new era in fashion communication. At the European Trend Day on 13 March 2019, he will speak at the GDI.

The currency on the "free" Internet? It’s our attention, according to bestselling author and Columbia Professor, Tim Wu. In a video, he explains how the advertising industry attacks our ability to concentrate.

Technologischer Fortschritt fordert neue Formen der Unternehmenskommunikation. Die richtete sich bislang an Menschen. Doch Maschinen haben mittlerweile ebenfalls gelernt, zu kommunizieren. Dass sich Corporate Publishing zukünftig also auch an Dinge richten könnte, sei durchaus ein sinnvoller Gedanke, schreiben GDI-Forscher.

We will soon see advertising messages that are aligned with our DNA, says Terry Young, founder of the consulting company sparks & honey. But how will this hyper-personalised marketing affect retail? The US-American CEO answers this question in this interview and at the GDI Retail Summit.

Die No-Billag-Initiative ist Geschichte – die Frage um die Finanzierung der Medien bleibt. In der GDI-Studie «Digital Corporate Publishing» wird ein mögliches Modell vorgeschlagen. Die Förderung von Recherche-Journalismus durch Unternehmen. Doch wie publiziert ein Unternehmen glaubwürdig objektive News?

We have to stop thinking in terms of the traditional age categories. Chris Sanderson, co-founder of the London-based trend consulting company The Future Laboratory, explains in this video interview how customer types will be defined in the future.

Personal contact and empathy are the most important elements in dealing with fans. Charlotte Kenny, Head of Fan Services at the British footbal club Arsenal, faces up to the challenges of dealing with fan communities.

Increasing health awareness, the demand for more transparency, rapidly-changing developments: These three megatrends in consumer behaviour were identified in the fourth and last part of the trend report «Fresh Produce Trade 2025».