The food, health and beauty sectors are converging. Are you geared up for the future of the wellbeing market?
What were previously clearly distinctive sectors are now converging to create a dynamic ecosystem focused on holistic wellbeing. The 5th International Food Innovation Conference brings together pioneers from the food, health and beauty sectors and reveals how companies are now creating new value networks, products and customer experiences.
Why food is beauty too – and why health has also long been part of the equation
Nutrition is no longer just about flavour and feeling full; it has long been part of a lifestyle focusing on longevity, resilience and self-care. Beauty is being redefined too – in terms of both external and internal care with nutricosmetics, adaptogenic snacks, self-love rituals, and personalised skincare regimes. And what about health? It starts with food and ranges from mental balance to the skin – and we encounter it not just at the doctor’s surgery, but also in apps, everyday routines and even on supermarket shelves.
The role of retailers: from point of sale to point of care
Retailers are being presented with a huge opportunity. Traditional retail spaces are evolving into well-curated wellbeing centres by utilising new product range strategies, experience formats and in-house genetic analyses. Be it pharmacies, chemists, supermarkets or concept stores – businesses able to smartly combine functional foods, beauty snacks and health services will become the new touchpoints for wellbeing customers.
For food professionals: innovation is being achieved where sectors converge
From beauty drinks containing collagen to personalised supplements and health-based snack concepts – food innovations are opening up new markets. Especially where they converge with health tech, beauty or retail. That means the next wave of growth will not only come from the shelf, but also from interdisciplinary partnerships.
For beauty brands: beauty begins in the gut
Beauty has long been much more than just make-up, creams and perfumes. Be it upcycling from food waste, bio-based ingredients or beauty from within – the most exciting beauty innovations over the coming years will emerge where nutrition and science converge. Businesses that already have biotech, self-care platforms and longevity customers on their radar today will secure their spot at the centre of the future wellbeing market.
For health insiders: prevention represents a holistic experience
Be it personalised nutrition, mental health, longevity or a focus on microbiome – healthcare is becoming holistic, digital and lifestyle-driven. Retail partners and new service structures are bridging the gap between consumption, everyday life and medicine. Collaboration between different sectors is becoming the norm. Research, retail, the restaurant industry and the healthcare sector are joining forces to create an interdisciplinary network. This close collaboration opens up new opportunities for companies in the pharmaceutical, diagnostics and digital health sectors – as well as for other industries too.
What’s driving this transformation?
- ● Consumers are seeking holistic, personalised and transparent solutions providing demonstrable benefits
- ● Technologies such as AI, genetic analysis and biotech enable the provision of new, highly personalised products and services
- ● Aspects such as longevity, self-optimisation and sustainability are key elements of a modern lifestyle
- ● Digital touchpoints, such as health apps, D2C nutricosmetics, self-care platforms and smart devices, are breaking down traditional sectoral boundaries and creating new customer journeys
Shape the future now rather than playing catch-up later
The convergence of food, health and beauty is not a vision for the future – it is happening right now. And it is fundamentally altering value networks, products and partnerships. The International Food Innovation Conference is an event for all those looking to be at the forefront of developments. It is aimed at visionaries, enablers and businesses seeking to rethink their role in the wellbeing ecosystem. Join us live on 19 June when GDI researcher Christine Schäfer and other highly eminent speakers on the international stage will provide insights into the future of the wellbeing market.