Whenever people want to improve something, they first make it more complicated. Leidy Klotz explains why less would be more in a video clip. The author of Subtract and speaker at the 18th European Trend Day shows that this newly discovered psychological phenomenon applies to many situations.
Aus beschränkten Mitteln mehr herauszuholen, das ist frugale Innovation – Thema des diesjährigen GDI-Trendtages. Ein treffendes Beispiel dafür ist Paul Benoîts Idee, die Abwärme von Computern als Heizung zu nutzen. In einem Beitrag von arte beschreibt er das Konzept.
Due to the COVID-19 crisis, many companies were instructed to make structural changes. This led to a new business model: B2B sharing. Navi Radjou, speaker at the GDI Trend Day, describes this new type of sharing economy in his report ‘The B2B Sharing Revolution’.
The Austrian graphic designer and typographer lives and works in New York. Sagmeister has created CD cover designs for Lou Reed, the Rolling Stones and David Byrne, among others. In the pre-interview for the 18th European Trend Day, he talks to us about happiness, beauty and design.
A new network analysis from the GDI shows that frugal innovation has so far been a blind spot in the innovation network. Today, innovation tends to be understood in the context of complex technical developments – namely, more is more. The fact that innovation can also mean simplicity, low-tech and ‘more from less’ does not yet seem to be present in most people’s minds.
John List is considered a contender for the Nobel Prize in Economics – and not without reason. With his field experiments, the behavioural economist often refutes common theoretical research results. In an exclusive webinar on 1 December, he will show how companies become successful.
Electric cars, home automation, civilian space travel: the innovations of the past few years have been aimed at improving our lives, but they consume enormous amounts of resources to do so. Frugal innovations are quite different. How? We explain in this video – and at the upcoming European Trend Day.