Food Disruption Map: Innovations between acceptance and rejection

Food is on everyone's lips, and new technologies and innovations in the field of nutrition are mushrooming. The GDI's Food Disruption Map shows their feasibility and acceptance today and in the future.
27 August, 2018 by
Food Disruption Map: Innovationen zwischen Akzeptanz und Ablehnung
GDI Gottlieb Duttweiler Institute

This is an excerpt from the GDI study “European Food Trends Report”. The complete study is available on our website.

The more advanced a technology, the more likely it will be accepted by society. One possible explanation for this correlation could be that investments are made primarily in innovations where a general consumer interest can already be assumed.

On the other hand, media reporting could also play an important role. If there is a lot of media coverage of a certain technology that’s extensively developed and widespread, its acceptance in society is likely to increase. People are accustomed to this technological progress, fear of contact is shrinking, and the horizon for new possibilities is expanding.

Food Disruption Map EN

The Food Disruption Map shows the feasibility and acceptance of present and future innovations. The technology axis describes how far the feasibility of an innovation has advanced. The acceptance axis describes the extent to which an innovation is anchored in a population’s mindset. The combination of these axes produces four quadrants:


Read more about the future of nutrition in the “European Food Trends Report”.

European Food Trends Report

GDI-Study No. 44 / 2017

Languages: German, English

# Food
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