The four types of shoppers
The GDI study "Going shopping is dead" identifies four shopper types: aimless dawdlers, strict needs shoppers, open-minded optimisers and efficient identity shoppers. Learn more about the different types and what makes them tick.
7 December, 2023 by
GDI Gottlieb Duttweiler Institute
Dimas Gimeno: "For Gen C, if you're not online, you don't exist"
An innovative, interactive department-store featuring augmented reality and AI gadgets? Dimas Gimeno, the former President of El Corte Inglés, has realised this with Wow Concept in Madrid. He spoke to us about it at the GDI's International Retail Summit.