AI-generated fashion models for more diversity in online retail

Digital fashion models that can represent any body type: that’s the core business of the company Lalaland. Michael Musandu founded the start-up to make the internet more diverse with the help of artificial intelligence.
10 January, 2024 by
AI-generated fashion models for more diversity in online retail
GDI Gottlieb Duttweiler Institute

In 2019, Michael Musandu and two business partners founded Lalaland, a software company that aims to make fashion more inclusive and diverse. Lalaland's generative AI creates digital avatars to enable online retailers to present products on different body types and people. "We felt severely underrepresented as black and plus-size consumers when shopping online. We therefore wondered how these garments actually looked on people like us. That's how Lalaland was born," says Musandu in an interview with
The company has received up to USD 4 million from investors, including Google, and has become internationally recognised through collaboration with global brands and coverage in media such as BBC News, Vogue Business and The Guardian. In 2023, Musandu was included in the "Forbes 30 Under 30" list.

Learn more about Michael Musandu and digital fashion models at the 20th European Trend Day which will be held at the Gottlieb Duttweiler Institute on 13 March 2024 under the heading "AI buddy: redefining social relationships". International AI pioneers will show how humans and artificial intelligence can work together to shape the future, they will present the latest findings from research and showcase the most exciting AI startups.

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