18th European Trend Day
Simplify. Reduce. Degrow. – From Industrial Overkill to Frugal Innovation. 9 March 2022
Speakers
Jason Hickel
United Kingdom
Economic anthropologist, a Fellow of the Royal Society of Arts and author. Hickel’s research focuses on global inequality, political economy, post-development, and ecological economics, which are also the subjects of his most recent book "Less is More: How Degrowth Will Save the World".
Navi Radjou
USA/France/India
Author (i.a."Frugal Innovation: How To Do Better With Less" and "Jugaad Innovation"). As an expert on innovation and leadership, Radjou advises leaders worldwide. He was Vice President at Forrester Research and was awarded the Thinkers50 Innovation Award in 2021.
Stefan Sagmeister
USA/Austria
Co-owner of design agency Sagmeister & Walsh. The Austrian graphic designer and typographer lives and works in New York. Sagmeister has created CD cover designs for Lou Reed, the Rolling Stones or David Byrne, among others. He has been nominated for the Grammy six times and won it twice. In 2018, he designed the Austrian contribution to the Biennale Architettura in Venice and opened an exhibition on beauty at the Vienna Museum of Applied Arts.Website
Franziska Barmettler
Switzerland
Head of Sustainability at Ikea Switzerland. Franziska Barmettler has been a member of the Zurich Cantonal Council for the Green Liberal Party since 2019 and co-founded the swisscleantech business association in 2008, which is committed to making Switzerland CO2-neutral by 2050. The former competitive athlete is also a board member of the Swiss movement "Operation Libero".
Website
Florian Wagner
Germany
Author ("Rente mit 40: Finanzielle Freiheit und Glück durch Frugalismus") and proponent of the FIRE movement (Financial Independence, Retire Early). Wagner studied industrial engineering and later worked as a project manager in the automotive industry. On his blog "Geldschnurrbart" he describes his path to financial independence.
Website
Lieke van Kerkhoven
Netherlands
Co-founder of FLOOW2, a marketplace for businesses and organisations to share equipment, services, facilities, knowledge and skills within or between organisations. Van Kerkhoven believes strongly thato ur top-down society is becoming more bottom-based, where collaboration, connection, personal responsibility and trust are key factors.
Website
Leidy Klotz
USA
Associate Professor at the University of Virginia and author of "Subtract: The Untapped Science of Less". Klotz researches how we can transform things from how they are to how we want them to be. His research on the science of design has appeared in both "Nature" and "Science", and he has written for "The Washington Post."
Website
Cassandra Delage
France
Founder and CEO of Plast'if. In addition to creating a plan to quantify, reduce and replace plastic by other non-plastic alternatives, Plast'if offers companies the Zero.W machine, a machine that recycles plastic waste and 3D prints new products directly from that waste.
Website
Paul Benoît
France
President and co-founder of tech-startup Qarnot. Qarnot uses waste heat from computing servers to heat buildings. In France, at the end of 2020, Qarnot provided free heating and wi-fi access to 300 social housings but also to schools and offices.
Website
Pleun van Dijk
Netherlands
Designer and curator of the Future Materials Bank. The Future Materials Bank is an archive of materials that support and promote the transition towards more sustainable art and design practices. By collecting information and samples from makers around the world, the archive aims to produce and democratize knowledge about these future-proof materials.
Lukas Neumann
Switzerland
CEO Africa Region at the REHAU Group. Neumann completed his doctorate on the subject of frugal innovation at the University of St. Gallen and Cambridge. As one of the founders of the Frugal Innovation Network, he has already successfully advised dozens of companies in this field and gained practical experience in emerging and developing countries, but also in the Western context.
Website
Achim Hensen
Germany
Founder, Purpose Foundation and Purpose Ventures. For the management consultancy and trend and social research company Nextpractice, Hensen worked in Germany, China, Singapore and the USAf. The Purpose Foundation advocates for the corporate model of responsible ownership: a form of ownership in which companies operate self-determined and meaning-oriented in the long term.
Website
Lukas Jezler
Switzerland
CEO of the GDI Gottlieb Duttweiler Institute for consumption, economic and social studies, Rüschlikon/Zurich.
Moderator
Julian Thorner
Switzerland
Moderator. Until 2015 Thorner hosted his daily news show "Noiz" on the youth channel Joiz. From 2016 until 2022, Thorner could be listened to on Radio SRF 3 in his own show "De Samstig – mitem Julian Thorner".
Media partners
Documentation
Interviews
Interview with Leidy Klotz
Interview with Navi Radjou
Interview with Hickel
Pictures
Networking
Conference morning
Conference afternoon
Networking Apéro
About
The European Trend Day is a gathering on digitisation and society. With a different theme each year, the event discusses technological innovations and their impact on the economy and society. Speakers explore new possibilities of the still unthinkable and unimaginable. Participants are decision-makers from marketing, retail, consulting as well as entrepreneurs, academia and journalists from quality media.
Participants
Executives
Speakers
Past conferences
Advisory Board
Peter Wippermann
Founder of Trendbüro, Hamburg. Peter Wippermann was a Professor of Communication Design at Folkwang University of the Arts, Essen, he is a specialist in trend-based brand management, and the author of numerous publications.
Norbert Bolz
Professor of Media Studies at the Technical University of Berlin, zeitgeistphilosopher and trend analyst. Bolz is an important thinker on cultural development and author of numerous publications on media, marketing and communication.
Dominique von Matt
Founder and Chairman of the Board of Directors of the communications
agency Jung von Matt/Limmat. Von Matt is Honorary Professor of Business
Administration at the University of St. Gallen.
David Bosshart
Dr. David Bosshart was CEO of the GDI Gottlieb Duttweiler Institute for consumption, economic and social studies from 1999 to 2020. Since 2020 he has been President of the G. and A. Duttweiler Foundation.