WE SUPPORT YOU ON THE ROAD TO YOUR INNOVATION STRATEGY
Why choose us to help you to develop your innovation strategy?
Our work is oriented towards implementation and practice, putting people centre stage as consumers and customers. We focus on consumers, their wishes and difficulties, determine future needs and create promising ideas based on identified trends and developments.
The GDI has had its finger on the pulse of the future as a think tank for more than 60 years. Throughout our history, we have always been several steps ahead and kept an eye on the relevant trends and developments.
Innovations and trends are becoming ever more complex, increasingly technological and faster. However, consumer reactions to them and the path towards widespread acceptance are not changing to the same extent. Thanks to our extensive experience, we can derive analogies for new developments.
Through close contact with experts, business people and consumers, we weave the different perspectives together to get a clear view of the big picture and provide knowledge for practical action.