THE INNOVATION PROCESS

Systematic processes are essential if innovations are to be designed successfully and in a targeted manner. We support you either during the entire process or just at specific points and subsequently assist you in implementing it at your company. 

Prozess Strategic Innovation

Understanding

Through our futurology, trend mapping and trend reviews, we build up your company’s understanding of future developments in your industry.


Prioritising

We identify relevant topics and action fields, enabling you to focus on the issues that are important for your company. 


Projecting

We identify future needs and create scenarios that take consumers, segments and typologies into account. You can then use these to make hypotheses about future developments for your company.


Designing

With the aid of co-creation workshops, concept labs and persona building, we help you to draw up specific concepts that take the trends into account and address future needs based on earlier phases. This empowers you to innovate successfully. 


The innovation process is never completely finished. Rather, it should be viewed as a cycle. To ensure that you are always one step ahead in the long term, we subsequently support you with long-term trend monitoring, a trend radar and continuous trend evaluation, incorporating the criteria we have developed.


CONTACT US

Susan Shaw

Susan Shaw

Head of Strategic Services

  susan.shaw@gdi.ch

 +41 44 724 62 10 

OTHER TOPICS

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The three phases of innovation development through to a tangible business case.

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Digital innovation hub

Always learn about the latest trends in retail, food and health and use them for your innovation. 

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