OUR ROUTE TO YOUR INNOVATION

SHAPING OF INNOVATION PROCESS

As you advance through your process of innovation, we support you via three interconnected elements, running from trend management to transformation:

FORESIGHT: ANALYSING THE ENVIRONMENT

• Our radar serves to describe and evaluate the significance of general trends for your company or industry (relevance, opportunities, risks). We create an individual trend radar for you to cover specific perspectives, such as food trends.
• On the basis of this, we create and prioritise fields of action and integrate additional evaluation criteria, such as market potential, in-house skills, strategic fit, risks or the resources available.    

INSIGHT: MARKET OBSERVATION

• We collect examples of innovation from other companies for the key fields of action and condense them to create research. We also take into account specific scouting requests, such as start-up scouting in a particular field.v
• In the process, we gather various pieces of data and facts, such as statistics, research work, market analyses and customer behaviour.

ACTION: CONCEPT DEVELOPMENT

• We draw on the findings from foresight and insight to generate ideas.
• In turn, we refine these ideas to create concepts and business cases. We also obtain and collect specific additional information to fill any remaining gaps (e.g. market tests, laboratory experiments, surveys, competitor analyses).
• Alongside the external perspective, the company analysis also plays a key role in terms of a resource/feasibility test.
• This results in a business case that lays the groundwork for launching a specific project.