How do you identify the most relevant trends in an ocean of possibilities? This is a question that has been bothering many companies and this is exactly where the GDI Innovation Hub comes in. The digital platform is an indispensable tool for the systematic management of trends and innovations. With the latest development of the radar function for customised corporate solutions, the hub is establishing new user-friendly perspectives for companies that want to boost their innovative strength.
Susan Shaw, Head of Strategic Foresight, explains: "The improved radar not only allows for a more accurate trend analysis, but also helps to better contextualise the most important trends for your own company."
The new features at a glance
The new features offer users the following options:
- Customisable trend evaluation: Companies can individually adapt the evaluation criteria for trends.
- Versatile visualisations: Regardless of whether it's visualised in radar form, as a bar chart or a matrix, the data can be clearly displayed in various formats and filtered by segment.
- AI support: If desired, integrated artificial intelligence assists with trend selection, evaluation, and analysis.
"Our AI-supported platform is like a digital consultant," comments Shaw. "It helps companies to not only recognise relevant trends, but also understand their impact on their own business and derive specific measures from them."
Comprehensive knowledge base and insights
Users of the GDI Innovation Hub also benefit from:
- Access to over 10,000 curated examples of innovations
- Contributions from more than 700 carefully selected sources
- Assessments on various industries and topics from GDI experts
The GDI Innovation Hub has been designed to be relevant to a wide range of industries and company sizes, explains Shaw. "Regardless of whether you're a start-up or a large, established company, everyone will find the insights and tools they need for corporate development, for example."
GDI INNOVATION HUB
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