Human creativity and artificial intelligence – augmentation or alienation?

How will artificial intelligence change our lives? How creative will we still be? GDI researcher Jan Bieser explained at the conference "Discovery on Steroids", whether AI could augment human creativity in the future. Watch this presentation on video.
15 July, 2022 by
Human creativity and artificial intelligence – augmentation or alienation?
GDI Gottlieb Duttweiler Institute

"One of the most important contributions AI can make to human creativity is saving time to do creative or sociable things, such as thinking, socialising or having new experiences," Jan Bieser said in his talk at the GDI’s AI conference. According to Bieser, who is a Senior Researcher at the GDI, many studies have shown that AI could take on monotonous and repetitive tasks. "We talk about the four-day week and AI being able to take two weeks of work a year away from workers," Bieser says.

"But if AI saves us time for a certain activity, that doesn't necessarily mean we end up with more time, because other effects come into play," Bieser says. Over the last two decades, we have spent more and more time in front of screens watching TV, gaming or interacting with smartphones. "So digital technologies are taking up more and more of our attention and time.

And this is happening on purpose," says the GDI researcher. This is called "addictive design": digital technologies are designed to keep users hooked for as long as possible. And with Artificial Intelligence, this design can work even better because AI knows our interests better.

What will the future look like? Jan Bieser says: "Human creativity needs to be augmented by AI and protected from it at the same time."

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