The Swiss automotive retailer AMAG wanted to better understand the future needs of its customers in the area of individual mobility in order to validate and potentially realign new and existing business models, products and services. For this task, AMAG relied on the support of the GDI's Strategic Services division.
The GDI's two-stage approach initially comprised a secondary analysis in which the think tank's experts analysed demographic trends up to 2035, including forecasts relating to age structure, education, income and settlement type. In the subsequent primary survey, they identified six mobility segments that were clustered in terms of the values, attitudes and needs vis-a-vis mobility. With the help of mobility trends such as electromobility or sharing mobility, the team projected behaviour and needs in the future and thus created future mobility personas.
The result enables AMAG to understand the various mobility perspectives and to tailor its offerings specifically to the needs of its future customers.
The GDI not only provided us with comprehensive data but also with strategic insights that were precisely aligned with our needs. The particularly valuable forward-looking analysis demonstrated the GDI's extensive experience and expertise across various industries.
Would you also like to benefit from the GDI's Strategic Services?
With over 60 years of experience in futurology and a network of experts, business representatives and consumers, the GDI offers you bespoke solutions to understand trends, derive the implications for your industry and make strategic innovation decisions. Contact division manager Susan Shaw for a non-binding strategy and innovation consultation.