The Future of Customer Relationships
Executive Workshop with Jerry Michalski
Executive Workshop with Jerry MichalskiThe marketing sector has a problem. More and more people feel that it does not address their needs. This is not surprising, given that most companies swamp their customers with one-way messages – from sender to recipient, from producer to consumer. This kind of lopsided communication no longer works.
At the Executive Workshop with relationship pioneer and technology expert Jerry Michalski and other successful management executives we will join forces to determine what effective customer relationships will look like in the future – and how you can shape them.
Jerry Michalski has been conducting workshops and management retreats in the USA for over a decade. Decision-makers meet regularly at his small retreats to swap ideas outside the framework of normal everyday business. Participants in the USA events include well-known innovators such as Alex Macgillivray (Twitter), Doc Searls ("The Intention Economy: When Customers Take Charge") and Katharina Borchert ("Spiegel Online"). The legendary "Cluetrain Manifesto" ("Markets are conversations"), for instance, was a product of one of his retreats.
This workshop targets decision-makers and executives who want to successfully shape the radical transformation of the relationship economy, and managers who know that the time has come to develop a new approach to customer relationships.
The workshop is open to the public, but the number of participants is limited.
Thought leader of the relationship economy, technology expert and founder of The REXpedition think tank. He has worked as an advisor for groups such as IBM, the Wharton School, Blogger (now part of Google) and eGroups (now YahooGroups), and for the last ten years has organised strategic retreats for pioneers in the science and business sectors.
Head E-Commerce at VF Corporation for the brands The North Face and Vans EMEA. During his 14 years in online retailing he has been responsible for outdoor and action sport brands such as Patagonia, Quiksilver, Roxy and DC Shoes.
Journalist and entrepreneur. Voigt is director and chief editor of the news site «Watson». Prior to that, he led «20Minuten Online» as chief editor. Chefredaktor. In the Swiss media sector, Voigt is regarded as a pioneer and innovator.
Director Strategy at SYZYGY advertising agency in Germany. Weissbach is responsible for strategy and development, is in charge of NewBiz and attends to customers like Dr. Oetker, Mazda, KFW and Mercedes. Prior to that, she worked for Leo Burnett and Ogilvy & Mather.
Responsible for "International Conferences" at the GDI. Previously worked in product management and marketing for various brand manufacturers and a sustainable direct bank. In parallel to her job, she is working on a PhD in brand management in the sharing economy.
Introduction and warm-up
Consumer economy versus relationship economy I
Consumer economy versus relationship economy II
The future of brands and marketing I: Tomorrow's consumer? Between prosumer, sharer and maker.
Outsider insights: case studies
The sharing economy
Dinner together at the GDI
The future of brands and marketing II: case studies
Principles of the relationship economy. What to apply and how?
End of workshop
3 February - 4 February 2014
CHF 1500.- per participant
The fee has to be paid in advance. It includes all food and beverages (including VAT). Participants registering less than two weeks before the event can pay by credit card only.
GDI Gottlieb Duttweiler Institute
English (no translation provided)