The Future of Customer Relationships

Executive Workshop with Jerry Michalski

The marketing sector has a problem. More and more people feel that it does not address their needs. This is not surprising, given that most companies swamp their customers with one-way messages – from sender to recipient, from producer to consumer. This kind of lopsided communication no longer works.

At the Executive Workshop with relationship pioneer and technology expert Jerry Michalski and other successful management executives we will join forces to determine what effective customer relationships will look like in the future – and how you can shape them.

Jerry Michalski has been conducting workshops and management retreats in the USA for over a decade. Decision-makers meet regularly at his small retreats to swap ideas outside the framework of normal everyday business. Participants in the USA events include well-known innovators such as Alex Macgillivray (Twitter), Doc Searls ("The Intention Economy: When Customers Take Charge") and Katharina Borchert ("Spiegel Online"). The legendary "Cluetrain Manifesto" ("Markets are conversations"), for instance, was a product of one of his retreats.

This workshop targets decision-makers and executives who want to successfully shape the radical transformation of the relationship economy, and managers who know that the time has come to develop a new approach to customer relationships.

The workshop is open to the public, but the number of participants is limited.

Speakers

Monday, 3.2.2014 

08.30
Introduction and warm-up

09.00
Consumer economy versus relationship economy I

10.30
Break

11.00
Consumer economy versus relationship economy II

12.30
Lunch

14.00
The future of brands and marketing I: Tomorrow's consumer? Between prosumer, sharer and maker.

14.30
Outsider insights: case studies

15.30
Coffee break

16.00
The sharing economy

18.30
Dinner together at the GDI

 

Tuesday, 4.2.2014 

08.30
The future of brands and marketing II: case studies

10.00
Breakfast

10.30
Principles of the relationship economy. What to apply and how?

12.30
End of workshop
 

Date
3 February - 4 February 2014

Price
CHF 1500.- per participant 

The fee has to be paid in advance. It includes all food and beverages (including VAT). Participants registering less than two weeks before the event can pay by credit card only.

Event location
GDI Gottlieb Duttweiler Institute
Langhaldenstrasse 21
8803 Rüschlikon

Further
Language
English (no translation provided)