European Trend Day

The Cult of Social - Why relationships are the new currency

Social media, social shopping, social objects, social everything: a wave of “social” is sweeping over us, and few people as yet grasp its implications. Thanks to Facebook, Groupon or Google, customers are increasingly making their decisions on a linked-up basis. Man is, after all, a social animal, and a consumer joy shared is a joy doubled – it’s called “sociopleasure”. The new networks are creating a relationship economy in which social added value is more important than products, and social capital more important than financial capital.

At the 8th European Trend Day the following are some of the questions we'll be discussing

• Who is successful in the new social business?
• How do we create social added value?
• What else will customers share in the future?
• When does a product have linking value?
• How many friends do we need?

08.30
Welcome coffee

09.00
The new social-ism
    •    David Bosshart (CH)
    •    Social software: from competitive advantage to collaborative advantage
    •    Peter Wippermann (D)
    •    Trust design: values replace aesthetics

10.30
Break

11.00
Success in social business
    •    Björn Schäfers (D)
    •    Right in the middle instead of just being present - opportunities and risks for the trade through social networking
    •    Laurens Bushoff (NL)
    •    Social Online-Shopping: Shopping with Friends
    •    In conversation with Mauro Guarise

12.00
Lunch

13.15
Social media
    •    Stefana Broadbent (UK)
    •    Only you: why we have few friends in social media

13.50
Die besten Ideen
    •    Maximilian Neuhaus
    •    Appfahren: Eine Revolution auf dem Taximarkt
    •    Im Gespräch mit Mauro Guarise
    •    Micki Krimmel (USA)
    •    Leihen statt kaufen: Collaborative Consumption mit Nachbarn und Freunden
    •    Im Gespräch mit Mauro Guarise
    •    Azeem Azhar (UK)
    •    Soziales Kapital: Weshalb ein guter Ruf Geld wert ist
    •    Im Gespräch mit Mauro Guarise

14.45
Break

15.15
Social added value
    •    Norbert Bolz (D)
    •    Sociopleasure: a consumer joy shared is a joy doubled

15.50
Strong together
    •    John Bielenberg (USA)
    •    Collaborative business: save the world and have fun!
    •    Gregory Gerhardt (CH)
    •    Social collaboration: basic rules for a community platform
    •    In conversation with Mauro Guarise

16.30
Marketing +1
    •    Sean Moffitt (USA)
    •    Wikibrands: why you need to reinvent your company

17.05
Conclusion
    •    David Bosshart (CH) and Peter Wippermann (D)

from 17.20
Shuttle transfer

17.30
Networking Apéro

Date
14 March 2012

Further
Language
German/English (simultaneous translation)

Changes to the programme
The programme is subject to change. If an event does not take place, fees will be refunded. Further claims are ruled out.
Cancellation If you are unable to attend, please let us have your cancellation in writing. The fee will be reimbursed on cancellation up to thirty days before the event. After this term and until five full working days prior to the event we will charge 75% of the fee. In the event of later cancellations we will charge the full participation fee. Substitute participants welcome.

Hotel reservation
To profit from the special pricings, please use the following email adresses and refer to the following code: ETD 2012

Hotel Belvoir, Rüschlikon info(at)hotel-belvoir.ch
Hotel Sedartis, Thalwil info(at)sedartis.ch
Hotel Alexander, Thalwil info(at)alexander-am-zuerichsee.ch

Transport
There will be a free shuttle bus service between the GDI and the hotels Sedartis and Alexander in Thalwil as well as Belvoir in Rüschlikon.

GDI Gottlieb Duttweiler Institute
Langhaldenstrasse 21
8803 Rüschlikon
Switzerland

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CHF 1200.-

The fee has to be paid in advance. The conference fee includes all food and beverages (including VAT). Participants registering less than two weeks before the event can pay by credit card only.