Academy of Behavioral Economics – FULLY BOOKED!
High Performance Institutions THIS EVENT IS FULLY BOOKED. REGISTRATIONS FOR THE WAITLIST ARE STILL POSSIBLE.
For a long time in economic science, it was believed that human behaviour was rational. This was an error, as the past 30 years of research in behavioural economics has shown decisively. People tend towards cognitive simplifications, act contrary to their own interests, allow themselves to be significantly influenced by others... In short, in many situations they behave irrationally, indeed systematically so. Thus, irrational human behaviour is predictable.
The findings of behavioural economics are not only revolutionising science, those who draw the right lessons from typical behavioural patterns gain a strategic advantage for their organisations.
The two-day academy ‘How to design high performance institutions’ is aimed at decision makers, thinkers and advisers from business, politics and society. It gives an insight into the role of limited rational human behaviour. Thanks to introductory talks from leading behavioural economists, who will present their most recent research results in this unique forum, participants will discover how their own behaviour and that of their employees influences the performance of their companies.
The aim of the academy is for participants to learn to apply the findings of behavioural economics to their own decision-making immediately.
Three reasons to participate:
1. The most influential economists in the German-speaking region will present their latest research findings in a unique context
2. As a participant, you will complete a self-test and receive an analysis of your personal behavioural economic preferences, such as patience, risk or altruism
3. You will learn how human behaviour can be altered simply, quickly and effectively.
Professor of Economics and director of the Center for Economics and Neuroscience and the Laboratory for Experimental Economics at the University of Bonn. Falk studied economics, philosophy and history, and obtained a doctorate in 1998 under the supervision of Ernst Fehr at the University of Zurich, where he also qualified as a professor in 2003.
Jurist (doctorate from the University of Bonn) and economist (doctorate from Harvard University). Malmendier is a professor in the Department of Economics at the University of California Berkeley. Her research focuses on behavioural economics and behavioural finance and organisational economics.
Professor of Design at Zurich University of the Arts, where he established and directed interaction and game design and design research. His diverse areas of work converge in experimental studies and different social, technical and economic settings.
Federal minister for family and youth of the Republic of Austria. Karmasin studied psychology and business economics and worked as a pollster before entering politics. She was managing partner at the Austrian Gallup Institute, the Dr. Karmasin Marktforschung GmbH, and Karmasin Motivforschung GmbH.
Professor of Microeconomics and Experimental Economics. Fehr is director of the Department of Economics at the University of Zurich and a member of the board of directors of FehrAdvice & Partners. The “most influential Swiss economist” (NZZ) was recipient of the Gottlieb Duttweiler Prize in 2013.
Associate Professor in der Negotiations, Organizations, and Markets Unit an der Harvard Business School. Ashrafs Forschung verbindet Psychologie und Volkswirtschaftslehre auf eindrückliche Weise, indem sie mit Labor- und Feldexperimenten verhaltensökonomische Erkenntnisse im Kontext von Entwicklungspolitik in Afrika, Lateinamerika und Südost Asien testet.
Principal researcher at Microsoft Research in New York. Goldstein researches online behaviour and human decision theory. He holds a doctorate in psychology from the University of Chicago and is a sought-after speaker at conferences and management events.
Director and Professor of Human Resource Management at the Institute for Leadership and Human Resource Management (IFPM-HSG). Weibel studied economics with a focus on corporate management and politics, and obtained a doctorate on the topic ‘Collaboration in strategic knowledge networks. Trust and control as a solution to the strategic dilemma’.
Professor of Economics and Scientific Director, UBS Center for Economics in Society, University of Zurich. Voth’s research interests include Cultural Economics, Long-Run Growth, Sovereign Debt, Asset Market Volatility, Living Standards, and Labor Supply. His work has been published in four of the top 5 journals in economics, as well as in books and field journals. Website
France / USA
Professor of Law at Ecole des Hautes Etudes Commerciales Paris and New York University School of Law. Alemanno is a leading international expert and adviser in European law and politics. His most recent book is titled Nudging and the Law – What Can EU Law Learn From Behavioural Sciences?
Karin Frick is Head of Think Tank and a Member of the Executive Board at the Gottlieb Duttweiler Institute. As an economist, she researches trends and countertrends in business, society and consumption.
Director at the Max Planck Institute for Research on Collective Goods, Professor of Experimental Economics at the Universities of Innsbruck and Cologne. Sutter is one of Europe’s most well-known researchers on the subject. His research focuses heavily on group decision making and the question of how economic decision-making behaviour changes in adolescence. Website
CEO and Executive Behavioral Designer at FehrAdvice & Partners. Fehr advises politicians, board members, CEOs and top managers of large companies. Fehr graduated from the University of Vienna with a degree in business administration and has more than 10 years of management experience.
Session 1: Understanding behaviour: the basic principles of behavioural economics:
Welcome address from Katja Stauber, Moderator
Introduction to behavioural economics
Cognitive abilities and biases in management decisions
Patience as a success driver
Identity and social norms
Session 2: Leadership, culture and compliance
Leadership and decision making
Measuring and implementing desired norms as the basis of a sustainable corporate culture
Compliance – is trustful control possible?
Ulrike Malmendier, Ernst Fehr and Antoinette Weibel
Killer Incentives: dinner and Keynote
Friday, 29 January 2016
Session 3: Measuring behaviour
Welcome address from Florian Inhauser, Moderator
Introduction to Big Data
Big data – a view of behavioural economics
Field experiments – leveraging human nature for social impact
Global prominence of behavioural economic preferences
Session 4: Influencing behaviour, part 1
People play for play’s sake – the measurability of incentive and behavioural effects in game situations
Dan Goldstein, Nava Ashraf and Matthias Sutter
Session 5: Influencing behaviour, part 2
Big behaviour – how combining big data and behavioural science makes for better marketing
Personal default setting
Sophie Karmasin, John P. Balz, Moderation Florian Inhauser
Session 6: Outlook
Short summary and outlook from the perspective of trend research
A Smart Outlook – How Behavioral Economics Shapes Big Data
Conclusion and drinks
28 January - 29 January 2016
German and English
GDI Gottlieb Duttweiler Institute
Early Bird Special Eagle: CHF 3200.00 (up to May 31, 2015)
Early Bird Special Hawk: CHF 3700.00 (up to September 30, 2015)
Early Bird Special Owl: CHF 4150.00 (from October 1, 2015)
The conference fee has to be paid in advance and includes all food and beverages (including VAT), except accommodation. Participants registering less than two weeks before the event can pay by credit card only.
Über die Academy of Behavioral Economics
Die Academy of Behavioral Economics richtet sich an Entscheider, Denker und Berater aus Wirtschaft, Politik und Gesellschaft und wird in Kooperation mit dem Beratungsunternehmen Fehr Advice durchgeführt. Die Academy gewährt Einblicke in die Rolle des nur beschränkt rationalen, menschlichen Verhaltens sowie dessen Konsequenzen für Unternehmen, Märkte und Gesellschaft. Dank Impulsreferaten der weltweit führenden Verhaltensökonomen, welche in einmaligem Rahmen ihre aktuellsten Forschungsergebnisse vorstellen, und Persönlichkeiten aus Politik, Wirtschaft und Verbänden erfahren die Teilnehmenden, wie ihr eigenes Verhalten sowie jenes ihrer Mitarbeitenden und Partner die Performance von Organisationen beeinflusst.
Date & Time
January 28, 2016
January 29, 2016
GDI Gottlieb Duttweiler Institute