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7th European Consumer Trend Conference

The Return of Power: Who controls brands, media, people?

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The Return of Power: Who controls brands, media, people?


Companies are losing control over their communications, politicians over their countries, citizens over their lives. Until not so long ago, money settled nearly all questions of power. But when the money runs out, distribution conflicts resurface. The effectiveness of soft-power instruments is fading and hard power is making a comeback: its tools are pillory, protectionism and cyberwar, instead of attraction, negotiation and persuasion. War instead of trade.

A power struggle, for advanced players only, has begun, and new technologies are constantly adding to the arsenal of weapons: Google, Twitter, social shopping, online propaganda.

Where are the conflict areas? Who deploys what means? What strategies and counterstrategies are used? Who will be the winner and who the loser? We'll be discussing possible answers at the Gottlieb Duttweiler Institute (GDI).

Speakers


Daniel Domscheit-Berg

Germany

German journalist and activist for the cause of transparency and freedom of information. Former spokesman of Wikileaks, the online whistleblower platform that aims to provide the public with access to secret documents.

Parag Khanna

USA

Global strategy advisor and best-selling author. Khanna is founder and managing partner of FutureMap, a data and scenario based strategic advisory firm. His latest book, “Move: The Forces Uprooting Us”, previews how climate change-driven migration will change the world map. 

David Bosshart

Switzerland

Dr. David Bosshart was CEO of the GDI Gottlieb Duttweiler Institute for consumption, economic and social studies from 1999 to 2020. Since 2020 he has been President of the G. and A. Duttweiler Foundation.

Christopher «moot» Poole

USA

Founder of 4chan.org, an image-based bulletin board, where many viral videos, Internet phenomena, and memes get their start. Christopher was a featured speaker at the TED Conference. He has been profiled by TIME, CNN, The Washington Post, and Technology Review.

Doc Searls

USA

is an American journalist, author and widely read blogger. He is a co-author of «The Cluetrain Manifesto», a business bestseller, and is associated with two universities, where his work is focused on the Internet and its capacity for empowering individuals.

Peter Sunde

Sweden

Hacker and entrepreneur. He first made a name for himself as co-founder of the file-sharing platform, Pirate Bay. He has also provided support for start-ups that bring about social change. His current project, Flattr, enables website visitors to donate small sums of money.

Peter Wippermann

Germany

Founder of Trendbüro, Hamburg. Peter Wippermann was a Professor of Communication Design at Folkwang University of the Arts, Essen, he is a specialist in trend-based brand management, and the author of numerous publications.

Programme


08.30
Welcome Coffee

09.00
Warm-up

  • David Bosshart and Kurt Aeschbacher
  • Words of welcome

Opening Speech

  • David Bosshart (CH)
  • Limitless power games
  • The winners and losers of tomorrow

Insights

  • Matthias Schranner (DE)
  • War of nerves
  • How to negotiate on the edge

10.15
Break

10.45
Keynote

  • Parag Khanna (USA)
  • Global regrouping
  • The new map of power

Insights

  • Daniel Domscheit-Berg (DE)
  • The countervailing power of transparency as a weapon
  • Christopher Poole (USA)
  • 4chan – Where the web is still a wild and dark place

12.00
Lunch

13.30
Insights

  • Fernando Motolese (BR)
  • Nerds Kamikaze – How a small video producer challenges major companies

Insights 

  • Josephine Ho (TW)
  • Shan-Zhai – Economic/Cultural Production through the Cracks of Globalization

Overview

  • Hans Eysink Smeets (NL)
  • Retailer vs. producer – A struggle without compromises

15.00
Break

15.30 Uhr
Trend Overview

  • Peter Wippermann (DE)
  • Don't panic – How network communication creates social wealth

    Hot Innovation
  • Peter Sunde (SE)
  • Flattr – How social micro-payments finance online content

Keynote

  • Doc Searls (USA)
  • Vendor Relationship Management – The true liberation of the customer

Closing

  • David Bosshart and Kurt Aeschbacher
  • Concluding remarks

17.00
Conference End


Information

Date
16 March 2011

Further
Changes to the programme

The programme is subject to change. If an event does not take place, fees will be refunded. Further claims are ruled out.

Cancellation
If you are unable to attend, please let us have your cancellation in writing. The fee will be reimbursed on cancellation up to thirty days before the event. After this term and until five full working days prior to the event we will charge 75% of the fee. In the event of later cancellations we will charge the full participation fee. Substitute participants welcome.

Hotel reservation
Brigitte Fischer
brigitte.fischer(at)gdi.ch
Phone +41 44 724 62 66

Transport
There will be a free shuttle bus service between the GDI and the hotels Sedartis and Engimatt in Thalwil.

Venue

GDI Gottlieb Duttweiler Institute

Langhaldenstrasse 21

8803 Rüschlikon

Switzerland

Venue

Fees

One participant CHF 1250.-
2 or more participants CHF 1060.-

The fee has to be paid in advance. The price depends on the number of participants registered together from the same firm. Any subsequent participants registered separately will be billed separately. The conference fee includes all food and beverages (including VAT). Participants registering less than two weeks before the event can pay by credit card only.


Media partners

Brand Eins Logo

Supporter

Embassy

TeilnehmerInnenliste

Teilnehmerliste (Passwort erforderlich)

Documentation

Bilder

Networking
GDI
Konferenz Vormittag
Konferenz Nachmittag
Networking Apéro

Präsentationen und Downloads (Passwort erforderlich)

Über den Europäischen Trendtag

Der Europäische Trendtag ist eine Konferenz zu Digitalisierung und Gesellschaft. Mit wechselndem Fokus-Thema werden technologische Innovationen und ihre Auswirkungen auf Wirtschaft und Gesellschaft diskutiert. Die Referenten erkunden neue Möglichkeitsräume des heute noch Undenkbaren und Unvorstellbaren. Teilnehmende sind Führungskräfte aus Marketing, Handel und Beratung sowie Unternehmer, Akademiker und Journalisten von Qualitätsmedien.


300
Teilnehmende
90 %
Führungskräfte
10
Referenten

Vergangene Konferenzen

Advisory Board

Peter Wippermann

Gründer des Trendbüros in Hamburg. Wippermann war Professor für Kommunikationsdesign an der Folkwang Universität der Künste, Essen, Spezialist für trendgestützte Markenführung und ist Autor zahlreicher Publikationen.


Norbert Bolz

Professor für Medienwissenschaft an der Technischen Universität Berlin, Zeitgeistphilosoph und Trendanalytiker. Bolz ist ein wichtiger Denker über die kulturelle Entwicklung und Autor zahlreicher Publikationen zu Medien, Marketing und Kommunikation.


Karin Frick

Karin Frick ist Leiterin Research und Mitglied der Geschäftsleitung. Die Ökonomin analysiert Trends und Gegentrends in Wirtschaft, Gesellschaft und Konsum und referiert zu diesen Themen regelmässig auf Tagungen und Kongressen.

Dominique von Matt

Gründer und Präsident des Verwaltungsrates der Kommunikationsagentur Jung von Matt/Limmat. Von Matt ist Honorarprofessor für Betriebswirtschaftslehre der Universität St. Gallen.

David Bosshart

Dr. David Bosshart war von 1999 bis 2020 CEO des Gottlieb Duttweiler Instituts in Rüschlikon, Zürich. Seit 2020 ist er Präsident der G. und A. Duttweiler-Stiftung.