10th European Trend Day
Polarised markets: Consumption in the next society
Speakers
Norbert Bolz
Germany
Professor of Media Studies at the Technical University of Berlin, zeitgeistphilosopher and trend analyst. Bolz is an important thinker on cultural development and author of numerous publications on media, marketing and communication.
Peter Wippermann
Germany
Founder of Trendbüro, Hamburg. Peter Wippermann was a Professor of Communication Design at Folkwang University of the Arts, Essen, he is a specialist in trend-based brand management, and the author of numerous publications.
David Bosshart
Switzerland
Dr. David Bosshart was CEO of the GDI Gottlieb Duttweiler Institute for consumption, economic and social studies from 1999 to 2020. Since 2020 he has been President of the Gottlieb and Adele Duttweiler Foundation.
Chrystia Freeland
USA
Journalist, author, politician. She worked for the "Financial Times", "The Washington Post" and "The Economist". Her book "Plutocrats: The Rise of the New Global Super-Rich and the Fall of Everyone Else" is an international best-seller. Freeland is a Member of Parliament for Canada's Liberal Party.
Jon Matonis
Canada
Executive Director and member of the Board of Directors for Bitcoin Foundation. His career includes senior posts at Sumitomo Bank, VISA, and VeriSign. Matonis is a contributor at “Forbes Magazine” and edits “The Monetary Future”, a blog on free banking, cryptography, and digital currency.
Maren Neubacher
Switzerland
Director EU CRM Operations & Strategic Initiatives at eBay. Her focus in marketing lies at creating emotional brand worlds and brand communication. Neubacher also had marketing posts at Wella and Procter & Gamble.
Cornelius Kölblin
Germany
Global Head of Communication and Media Strategy at BMW i, the car manufacturer's subdivision for visionary electric cars and innovative mobility services. Prior to that, Kölblin was responsible for national expansion and funding strategy at an NGO.
Paula Hannemann
Germany
Managing Director Germany at the campaign platform Change.org. Hannemann was responsible for social media and online campaigning at WWF. She lectured at the Institut für Marketing und Kommunikation (IMK) and consulted start-ups on branding and innovation
Venkatesh Rao
USA
Author of “Tempo”, a book on decision-making, and the widely read “Ribbonfarm” blog. As a researcher he focuses on long-term historical trends in technology and social evolution. Rao is also a consultant for organization development. He has a PhD in Aerospace Engineering.
Ståle Økland
Norway
Ståle Økland is a Scandinavian trend expert, globetrotter, writer, thinker and public speaker. He has experience and distinctive insight across a wide range of strategic, technological and specialist disciplines. Ståle has written four books. One of his suggestions: learn from rockstars!
Akseli Virtanen
Finnland
Organizational activist and theorist of new political economy. Virtanen is the co-founder of Robin Hood Asset Management Cooperative and research director of Future Art Base in Helsinki. He is also the author of “Critique of Biopolitical Economy”.
Media partners
Über den Europäischen Trendtag
Der Europäische Trendtag ist eine Konferenz zu Digitalisierung und Gesellschaft. Mit wechselndem Fokus-Thema werden technologische Innovationen und ihre Auswirkungen auf Wirtschaft und Gesellschaft diskutiert. Die Referenten erkunden neue Möglichkeitsräume des heute noch Undenkbaren und Unvorstellbaren. Teilnehmende sind Führungskräfte aus Marketing, Handel und Beratung sowie Unternehmer, Akademiker und Journalisten von Qualitätsmedien.
Teilnehmende
Führungskräfte
Referenten
Vergangene Konferenzen
Advisory Board
Peter Wippermann
Gründer des Trendbüros in Hamburg. Wippermann war Professor für Kommunikationsdesign an der Folkwang Universität der Künste, Essen, Spezialist für trendgestützte Markenführung und ist Autor zahlreicher Publikationen.
Norbert Bolz
Professor für Medienwissenschaft an der Technischen Universität Berlin, Zeitgeistphilosoph und Trendanalytiker. Bolz ist ein wichtiger Denker über die kulturelle Entwicklung und Autor zahlreicher Publikationen zu Medien, Marketing und Kommunikation.
Karin Frick
Karin Frick ist Leiterin Research und Mitglied der Geschäftsleitung. Die Ökonomin analysiert Trends und Gegentrends in Wirtschaft, Gesellschaft und Konsum und referiert zu diesen Themen regelmässig auf Tagungen und Kongressen.
Dominique von Matt
Gründer und Präsident des Verwaltungsrates der Kommunikationsagentur Jung von Matt/Limmat. Von Matt ist Honorarprofessor für Betriebswirtschaftslehre der Universität St. Gallen.
David Bosshart
Dr. David Bosshart war von 1999 bis 2020 CEO des Gottlieb Duttweiler Instituts in Rüschlikon, Zürich. Seit 2020 ist er Präsident der G. und A. Duttweiler-Stiftung.