Dr. GIANLUCA SCHEIDEGGER

• Going Shopping is Dead: How to Restore Fun and Meaning in Retail . Autoren: Gianluca Scheidegger, Johannes C. Bauer, Jan Bieser, 2023.
  
• Scheidegger, G., & Raghubir, P. (2022). Virtual currencies: different schemes and research opportunities. Marketing Letters, 33, 351-360 Publication
• Scheidegger, G., & Linzmajer, M. (2022). “35 Pearls for a T-Shirt?”: How a Virtual Currency’s Dissimilarity to Money Decreases Purchase Intentions, The 2022 International Conference on Crypto-Marketing, Columbia Business School Publication
• Scheidegger, G., Linzmajer, M., & Eggenschwiler M. (2022). Dumb Smiles: How Positive Emotions Negatively
  Influence Purchase Intentions in Live Shopping. 2022 AMA Winter Academic Conference Publication
• Linzmajer, M., Scheidegger, G., Rudolph, T., & Vanhuele, M. (2021). Smartphone Effect on Shoppers: How Mobile Information Storage Influences Price Knowledge, International Conference on Information Systems (ICIS) 2021 Proceedings Publication
• Rudolph, T., Steiner, D., & Scheidegger, G. (2021). Dynamisches Preismanagement im Handel: Handlungsempfehlungen für eine faire Preisgestaltung, Marketing Review St.Gallen Publication
• Herhausen, D., Scheidegger, G., Grewal, D., & Scheidegger, D. (2021). In-Store Inspiration: How to Elicit Impulse Buying in the Shopper Journey, Proceedings of the European Marketing Academy 2021 Publication
• Scheidegger, G., Linzmajer, M., & Rudolph, T. (2020): Price discount strategies in times of increasing price
  transparency: How price consciousness and price comparison moderate the effect of discount strategy on store priceimage, Die Unternehmung: Swiss journal of business research and practice, 74(4), 384-402. Publication
• Scheidegger, G., Rudolph, T., Linzmajer, M., & Bischof, S. (2020). Pay Less, Spend More: Consumers' Mental
  Accounting For Discounted Gift Cards, Association for Consumer Research (ACR) Conference 2020 Publication
• Scheidegger, G., Kleinlercher, K., Linzmajer, M., Rudolph, T., & Barth, E. (2020). The Black Friday Effect: The
  Moderating Impact of Event-Specific Promotions on the Relationship Between Deal Level and Deal Attractiveness, Proceedings of the European Marketing Academy 2020 Publication
• Rudolph, T., Scheidegger, G., Barth, E., & Linzmajer, M. (2019): The Dose Makes the Poison: Dynamic Pricing
  Strategies and Their Influence on Consumers, Marketing Review St.Gallen Publication
• Bischof, S., Scheidegger, G., Böttger, T., & Rudolph, T. (2019). Automated Commerce: Consumers' Tolerance for Service Failures in Agency Situations, Theory + Practice in Marketing Conference (TPM) Publication​
  

• Going Shopping is Dead: How to Restore Fun and Meaning in Retail
• Changing consumption: Which trends will influence tomorrow's consumer behaviour
• Against the clock: Why time is becoming a crucial resource
• Increasing time stress: How the way we organise our time has a significant impact on life satisfaction

Gianluca Scheidegger biography German

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Bitte verwenden Sie folgende Bildquelle: GDI Gottlieb Duttweiler Institute, Fotografin: Sandra Blaser