Navi Radjou: Three rules for doing more with less

It has been seven years since Navi Radjou, in an impressive Ted Talk, presented Frugal Innovation as a solution to many of our problems. The author of "Frugal Innovation: How To Do Better With Less" coined the term and has popularised it worldwide. Now that we are in the middle of a climate crisis and a pandemic, his ideas are more relevant than ever, as he will demonstrate at the 18th European Trend Day on 9 March 2022.
14 October, 2021 by
Drei Regeln, wie wir mehr mit weniger erreichen
GDI Gottlieb Duttweiler Institute

Navi Radjou, innovation expert, author and former Vice President at research company Forrester, is convinced that Frugal Innovation can improve all areas of our lives: agriculture, banking, transport and healthcare, to name just a few. "I believe that the only way we can sustain growth and prosperity in the West is if we learn to do more with less," says Radjou, and, in a video, he sets out three principles that companies can apply to do more with less:

In 2013, Navi Radjou was awarded the Thinkers50 Innovation Award. Today he advises executives on innovation and leadership worldwide. He says: "When external resources are scarce, you have to go within yourself to tab the most abandoned resource: human ingenuity."

Visual ETD 2022

Twitter: #trendday2022

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