Navi Radjou, innovation expert, author and former Vice President at research company Forrester, is convinced that Frugal Innovation can improve all areas of our lives: agriculture, banking, transport and healthcare, to name just a few. "I believe that the only way we can sustain growth and prosperity in the West is if we learn to do more with less," says Radjou, and, in a video, he sets out three principles that companies can apply to do more with less:
In 2013, Navi Radjou was awarded the Thinkers50 Innovation Award. Today he advises executives on innovation and leadership worldwide. He says: "When external resources are scarce, you have to go within yourself to tab the most abandoned resource: human ingenuity."