9th European Trend Day
BIG DATA – DEEP EMOTIONS
Speakers
Norbert Bolz
Germany
Professor of Media Studies at the Technical University of Berlin, zeitgeistphilosopher and trend analyst. Bolz is an important thinker on cultural development and author of numerous publications on media, marketing and communication.
Peter Wippermann
Germany
Founder of Trendbüro, Hamburg. Peter Wippermann was a Professor of Communication Design at Folkwang University of the Arts, Essen, he is a specialist in trend-based brand management, and the author of numerous publications.
David Bosshart
Switzerland
Dr. David Bosshart was CEO of the GDI Gottlieb Duttweiler Institute for consumption, economic and social studies from 1999 to 2020. Since 2020 he has been President of the G. and A. Duttweiler Foundation.
Michael Schrage
USA
Fellow with MIT Sloan School's Initiative on the Digital Economy. Michael Schrage explores how models and simulations change the way organizations collaborate to innovate. Besides he is a reference book author and works as a consultant for various companies. His customers are among others Prudential, Microsoft, Amazon, Mars and Google.
Valerie Casey
USA
“Guru” (Fortune), “Hero of the Environment” (Time), “Master of Design” (Fast Company): Valerie Casey is a globally recognized designer and innovator. She works with organizations on challenges ranging from creating new products and services to transforming organizational processes and behaviors.
Hanna Niemi-Hugaerts
Finnland
Forum Virium Helsinki develops digital services for private and public sector organisations. Niemi-Hugaerts is responsible for a pilot project that enables the residents of Helsinki to give digital feedback to the municipality, reporting anything from missing street signs to a badly-lit bike lane.
Job Spierings
Netherlands
Job Spierings works as project manager at Waag Society, an Amsterdam think tank for social innovation, user research and design. He is in charge of a project for traffic measurement and control that features direct communication between participants and the control system.
Suran Goonatilake
Great Britain
Founder of Bodymetrics, a company developing a body-information platform that revolutionises fashion shopping. Co-founder of Searchspace, a Big Data company that was acquired by Warburg Pincus in 2005. For his services to entrepreneurship Goonatilake was honoured by the Queen.
Michelle Hughes
Great Britain
is a consumer behaviour specialist and Senior Lecturer in Fashion Communication and Promotion. As a research consultant she has worked with Unilever to explore how the Quantified Self could affect brand image and consumer decision journeys. Her clients include Interflora, Headworx and BBC World.
Sarah Lewington
Great Britain
Senior Lecturer on Fashion Communication and Promotion, Lewington is an expert on empathic design, a usercentered design approach takes user behavior as a starting point for design. As a member of Future Factory, her clients include Paul Smith, L’Oréal and Sunday Times Style.
Suresh Pillai
Germany
leads the European analytics team for Internet Marketing at eBay. His area of work includes strategies like paid search, display advertising and social marketing. Pillai has a deep understanding of customer value, measures of incrementality, and the evaluation of customer lifecycle triggers.
Ruha Reyhani
Ireland
is in charge of strategy, innovation design and digital communications at Secondmuse, a consultancy for collaborative solutions in businesses. Among its clients are Google, Microsoft and NASA, among its supporters UN Secretary-General Ban Kimoon and Secretary of State Hillary Clinton.
Karin Vey
Switzerland
is Executive Briefing Manager for Government and Academia at the Industry Solutions Lab (ISL) at IBM Research – Zurich in Rüschlikon. The ISL is the interface to IBM Research and its experts worldwide. She also teaches knowledge management at Zeppelin University in Friedrichshafen.
Michael Wexler
USA
Wexler has been working on web analytics for over 15 years, for companies like Microsoft or Yahoo and startups like e-Dialog. The social psychologist is an expert on how businesses can use digital data. Responsible for the US market, he is working on Global Digital Insights at Citibank.
Media partners
Über den Europäischen Trendtag
Der Europäische Trendtag ist eine Konferenz zu Digitalisierung und Gesellschaft. Mit wechselndem Fokus-Thema werden technologische Innovationen und ihre Auswirkungen auf Wirtschaft und Gesellschaft diskutiert. Die Referenten erkunden neue Möglichkeitsräume des heute noch Undenkbaren und Unvorstellbaren. Teilnehmende sind Führungskräfte aus Marketing, Handel und Beratung sowie Unternehmer, Akademiker und Journalisten von Qualitätsmedien.
Teilnehmende
Führungskräfte
Referenten
Vergangene Konferenzen
Advisory Board
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Peter Wippermann
Gründer des Trendbüros in Hamburg. Wippermann war Professor für Kommunikationsdesign an der Folkwang Universität der Künste, Essen, Spezialist für trendgestützte Markenführung und ist Autor zahlreicher Publikationen.
Norbert Bolz
Professor für Medienwissenschaft an der Technischen Universität Berlin, Zeitgeistphilosoph und Trendanalytiker. Bolz ist ein wichtiger Denker über die kulturelle Entwicklung und Autor zahlreicher Publikationen zu Medien, Marketing und Kommunikation.
Karin Frick
Karin Frick ist Leiterin Research und Mitglied der Geschäftsleitung. Die Ökonomin analysiert Trends und Gegentrends in Wirtschaft, Gesellschaft und Konsum und referiert zu diesen Themen regelmässig auf Tagungen und Kongressen.
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Dominique von Matt
Gründer und Präsident des Verwaltungsrates der Kommunikationsagentur Jung von Matt/Limmat. Von Matt ist Honorarprofessor für Betriebswirtschaftslehre der Universität St. Gallen.
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David Bosshart
Dr. David Bosshart war von 1999 bis 2020 CEO des Gottlieb Duttweiler Instituts in Rüschlikon, Zürich. Seit 2020 ist er Präsident der G. und A. Duttweiler-Stiftung.