15th European Trend Day
Beyond Words: How New Interfaces Reshape Communication
Beyond Words: How New Interfaces Reshape Communication
In the beginning was the word. Then came the printing press, telegraphs, television and internet. Each medium brought a new interface: the book, the keyboard, the touchscreen, voice recognition, implanted chips. Today, mind-machine interplay is on the horizon. Perhaps we will soon communicate via thoughts – beyond words.
The rules and languages of interfaces have an impact on communication, from the 160-character limit of a text message to stripped-down interactions with Siri and Alexa. Messages need to be repackaged and stories retold using emojis, Instagram and YouTube. And once machines can recognise our emotions, predict illnesses and, eventually, even read our minds, our behaviour will change significantly.
We need to prepare ourselves for this future. Some approaches can already be seen today. Machines are recognising and fulfilling our desires ever faster and more smoothly. At the same time, propaganda and attention hacking have never been easier.
On 13 March 2019, thought leaders and practitioners will debate the future of communication at the 15th European Trend Day. They will discuss questions such as:
- Will the visual worlds of YouTube and Instagram replace written text?
- What new interactions will be possible?
- Who will even be listening now?
- What does this mean for marketers?
- What if my best friend is a bot?
- Is biometry the next interface?
Hashtag for the conference: #trendday2019
Speakers
Tim Wu
USA
Author, policy advocate, and professor at Columbia Law School. He is one of the most influential commentators on the tech industry and the future of America's information economy, and coined the term "net neutrality." Wu’s book "The Master Switch” was named one of the best books of 2010. In his also awarded work "The Attention Merchants" he analyses how attention harvesting has given rise to the defining industries of our time.
Aleksandra Przegalinska
USA/Poland
Assistant Professor at Kozminski University and Research Fellow at the Center for Collective Intelligence at Massachusetts Institute of Technology. Przegalinska’s current primary research interest include consequences of introducing artificial intelligence systems to people’s social and professional sphere as well as wearable technologies and human / bot interaction.
David J. Linden
USA
Professor of Neuroscience at Johns Hopkins University. In addition to his academic research, Linden is known as a popularizer of brain science. He has authored many books that concisely explain the human brain including “Touch: The Science of Hand, Heart, and Mind“ and served as the Chief Editor of the "Journal of Neurophysiology".
Joerg Zuber
Germany
CEO and Creative Director at Opium effect. Zuber founded the prestigious design and branding agency 17 years ago. His projects are developed through innovative ideas and cutting-edge technology. Zuber’s latest creation, virtual influencer @noonoouri, is attracting a lot of attention, with now over 173,000 followers on Instagram including Kim Kardashian, Naomi Campbell, Dior and Versace.
Olga Yurkova
Ukraine
Journalist and Co-founder of StopFake.org. With her independent Ukrainian organisation, Yurkova trains an international cohort of fact-checkers in an effort to curb propaganda and misinformation in the media. For fighting propaganda, Yurkova was listed among the New Europe 100 of the Financial Times and was named a TED Fellow 2018.
Jowan Österlund
Great Britain
Journalist and Co-founder of StopFake.org. With her independent Ukrainian organisation, Yurkova trains an international cohort of fact-checkers in an effort to curb propaganda and misinformation in the media. For fighting propaganda, Yurkova was listed among the New Europe 100 of the Financial Times and was named a TED Fellow 2018.
José del R. Millán
Switzerland
“Defitech” Professor and Director of the Brain-Machine Interface Laboratory at the Swiss Federal Institute of Technology in Lausanne (EPFL). Millán has made several seminal contributions to the field of brain-machine interfaces (BMI). Most of his achievements revolve around the design of brain-controlled robots, for which he has received several recognitions.
Carl Guyenette
Great Britain
Creative Technology Director at Ellipsis Entertainment. Guyenette is a a philosophising futurist, computer scientist and conceptual creative technologist with a deep knowledge in neuroscience and emotional mapping.
Tim Llewellyn
Switzerland
President of Bonseyes AI Marketplace. Bonseyes is an open and expandable AI platform that intends to transform AI development from a cloud centric model, dominated by large internet companies, to an edge device centric model through a marketplace and an open AI platform.Llewellyn is also CEO and co-founder of Nviso, a company that provides artificial intelligence solutions. Website
Roman Hirsbrunner
Switzerland
CEO and Co-owner of Jung von Matt/Limmat. Hirsbrunner is interested in both the digital and traditional communication. He is an entrepreneur by all means. Experienced in managing transitions from tradition to digital business.
David Bosshart
Switzerland
Dr. David Bosshart was CEO of the GDI Gottlieb Duttweiler Institute for consumption, economic and social studies from 1999 to 2020. Since 2020 he has been President of the G. and A. Duttweiler Foundation.
Moderator
Julian Thorner
Switzerland
Moderator. Until 2015 Thorner hosted his daily news show "Noiz" on the youth channel Joiz. From 2016 until 2022, Thorner could be listened to on Radio SRF 3 in his own show "De Samstig – mitem Julian Thorner".
Programme
08.30
Welcome Coffee
09.00
David Bosshart (CH), CEO, GDI Gottlieb Duttweiler Institute
Beyond Words: How New Interfaces Reshape Communication
Tim Wu (US), Professor, Columbia Law School, Autor «The Attention Merchants»
Attention Hacking: New Business Models for an Ad-Age in Overdrive
10.30
Break
11.00
Aleksandra Przegalinska (PL), Research Fellow, MIT
Bridging the Uncanny Valley: How to Befriend a Chatbot
Jörg Zuber (DE), CEO, Opium effect
noonoouri: digital haute couture influencing
Roman Hirsbrunner (CH), CEO und Mitbesitzer, Jung von Matt/Limmat
Walk the Walk: Marketing with Machines
12.20
Networking Lunch
14.00 Uhr
Carl Guyenette (GB), Creative Technology Director, Ellipsis Entertainment
Total Immersion: The Next Dimension in Storytelling
Tim Llewellyn (CH), CEO und Mitgründer, nviso
Face the Machine: How A.I. Reads your Emotions
Jowan Österlund (SE), CEO, Biohax International
Get Chipped: Identity and Convenience by Implants
15.15
Break
15.45
Olga Yurkova (UA), Mitgründerin, StopFake.org
Propaganda and Fake News: Understanding the Mechanics
David J. Linden (US), Professor of Neuroscience, Johns Hopkins University, author “Touch”
Decoding the Senses: Inside the Human Interface
José del R. Millán (CH), “Defitech” Professor and Director of the Brain-Machine Interface Laboratory, EPFL
Think Ahead: When your Mind Controls Machines
17.15
Networking Apéro
Information
Date
13 March 2019
Language
German/English (simultaneous interpretation)
Changes to the programme
The programme is subject to change. If an event does not take place, fees will be refunded. Further claims are ruled out.
Cancellation
If you are unable to attend, please let us have your cancellation in writing. The fee will be reimbursed on cancellation thirty or more days before the event. After this term and until five full working days prior to the event we will charge 75% of the fee. In the event of later cancellations we will charge the full participation fee. Substitute participants welcome.
Hotel reservation
To benefit from special rates, please use the following email adresses and refer to the following code: ETD2019
Hotel Sedartis, Thalwil: info@sedartis.ch
Hotel Belvoir, Rüschlikon: info@hotel-belvoir.ch
Transport
There will be a free shuttle bus service between the GDI and the Hotel Sedartis Thalwil and Thalwil train station.
Venue
Fees
Full price: 1200 CHF
20 % early bird rebate until 14 December 2018: 960 CHF
10 % early bird rebate until 4 February 2019: 1080 CHF
Price for startups: 450 CHF (Request for voucher code: etd(at)gdi.ch)
The conference fee includes all food and beverages. Participants registering less than two weeks before the event can pay by credit card only.
TeilnehmerInnenliste
Documentation
Interviews
Interview with Tim Wu
Interview with Olga Yurkova
Interview with Jowan Österlund
Über den Europäischen Trendtag
Der Europäische Trendtag ist eine Konferenz zu Digitalisierung und Gesellschaft. Mit wechselndem Fokus-Thema werden technologische Innovationen und ihre Auswirkungen auf Wirtschaft und Gesellschaft diskutiert. Die Referenten erkunden neue Möglichkeitsräume des heute noch Undenkbaren und Unvorstellbaren. Teilnehmende sind Führungskräfte aus Marketing, Handel und Beratung sowie Unternehmer, Akademiker und Journalisten von Qualitätsmedien.
Teilnehmende
Führungskräfte
Referenten
Vergangene Konferenzen
Advisory Board
Peter Wippermann
Gründer des Trendbüros in Hamburg. Wippermann war Professor für Kommunikationsdesign an der Folkwang Universität der Künste, Essen, Spezialist für trendgestützte Markenführung und ist Autor zahlreicher Publikationen.
Norbert Bolz
Professor für Medienwissenschaft an der Technischen Universität Berlin, Zeitgeistphilosoph und Trendanalytiker. Bolz ist ein wichtiger Denker über die kulturelle Entwicklung und Autor zahlreicher Publikationen zu Medien, Marketing und Kommunikation.
Karin Frick
Karin Frick ist Leiterin Research und Mitglied der Geschäftsleitung. Die Ökonomin analysiert Trends und Gegentrends in Wirtschaft, Gesellschaft und Konsum und referiert zu diesen Themen regelmässig auf Tagungen und Kongressen.
Dominique von Matt
Gründer und Präsident des Verwaltungsrates der Kommunikationsagentur Jung von Matt/Limmat. Von Matt ist Honorarprofessor für Betriebswirtschaftslehre der Universität St. Gallen.
David Bosshart
Dr. David Bosshart war von 1999 bis 2020 CEO des Gottlieb Duttweiler Instituts in Rüschlikon, Zürich. Seit 2020 ist er Präsident der G. und A. Duttweiler-Stiftung.
Location
GDI Gottlieb Duttweiler Institute
8803 Rüschlikon
Switzerland