17th European Trend Day

From conferences and concerts to romantic dates: meetups usually take place face to face. However, the coronavirus pandemic has made this difficult. Physical proximity is now risky. The consequences are reverberating through countless industries, from catering to tourism and trade fairs to universities, through to the entertainment sector with its sporting events, cinemas and parties.

In this sense, COVID-19 has simply accelerated a development that has already long been underway. Remote working and after-work drinks on Zoom were only the beginning. The rapid pace of technological development is continually creating new ways to meet up with people. Many cultural performances have already moved online, and gaming and e-sports platforms are booming. Ultimately, we will have more ways to meet up than ever before. This will change us as people; intimacy and the value of social activities will be redefined.

At the 17th European Trend Day, we will present the most remarkable developments and gauge how and where we will meet up in future. We will discuss questions such as:

• People need people: how will we enable vibes, productivity and creativity in future?
• Where will physical contact remain essential?
• How will we allure somebody, flirt, apply for a job?
• Commuting, open-plan offices, packed exhibitions: how will meeting places be reconfigured?
• How will social distancing change the ways we behave, how will we live together?

Corona

As face-to-face events are still prohibited in Switzerland because of Covid-19, this year's GDI Trend Day will take place online only and be livestreamed. You will get the opportunity to exchange ideas with other participants during the breaks via online networking.

Special offer

To ensure that as many participants as possible benefit from the latest thinking on how we are likely to meet up in the future, we are offering a two-for-one deal: register two participants now and the second person attends for free.

Hashtag

#trendday2021

09.00  
David Bosshart (CH), Autor, Speaker, Executive Advisor, GDI Gottlieb Duttweiler Institute
Future Meetups: How We'll Get Together From Now On

• How Covid-19 affects our behaviour
• Why the desire for social is changing

Noreena Hertz (GB), economist and author of "The Lonely Century"
Overcoming Loneliness: How To Reconnect in Fragmented Times

• Why this is the lonely century
• Why loneliness is political as well as personal
• What we can do to come together
  

10.30
Break / Networking

11.00
Damiano Cerrone (FI), Consultant, DEMOS Helsinki
Regenerative Cities: Reimagining the Post-Pandemic City

• Retrofitting cities for contemporary life
• The invisible image of the city trapped in social media data
• ​

Christoph Stadtfeld (CH), Associate Professor of Social Networks, ETH Zürich
Social Networks: New Dynamics in the Pandemic

• How to make friends in socially distanced times
• The importance of connection for well-being and success

Tino Krause (DE), Country Director DACH, Facebook
Socializing Online: Latest Trends From the Biggest Platform  

• New insights into user behaviour in pandemic times
• What people do when they spend twice as much time online
  

12.30
Break / Networking

14.00
Monisha Kaltenborn (CH), CEO, Racing Unleashed
Formula 1 for everyone: When simulation beats reality

• These are the new business models in e-racing
• Where the new meeting places for aficionados are emerging

Salar Shahna (CH), President, World XR Forum
Through the Rabbithole: See You In the Multiverse!

• When immersive technologies redefine what we call reality  
• Get insights into the latest trends in working, learning, gaming and partying

Sarah Kenderdine (CH), Professor of Digital Museology, École polytechnique fédérale de Lausanne (EPFL)
Expanding Hallowed Halls: How Tech Transforms the Museum Experience

• New ways to make cultural heritage accessible
• First-hand insights from the forefront of digital museology
  

15.30
Break / Networking

16.00
Fredrik Carlström (SE), Founder and Creative Director, Another Structure
Rethinking the Workspace: Why Structure Must Follow Strategy

• The changing landscape of office spaces and real estate
• Is the traditional office dead?
• Fostering talent, culture and collaboration in a post-pandemic world

Camilla Pang (GB), author and autism advocate
How Humans Tick: A Manual

• Life's everyday interactions scientifically examined
• Deciphering the social cues that dictate our behaviour
  

17.00
Networking

Date
10 March 2021

Language
German/English (simultaneous interpretation)

Changes to the programme
The programme is subject to change. If an event does not take place, fees will be refunded. Further claims are ruled out.

Cancellation
If you are unable to attend, please let us have your cancellation in writing. The fee will be reimbursed on cancellation Substitute participants welcome.

General Terms and Conditions Events and Studies EN (PDF)

Livestream: CHF 500
Register two participants and get the second participation for free.

Full price on-premise: CHF 1200

20 % early bird discount until 20 December 2020: CHF 960

10 % early bird discount until 31 January 2021: CHF 1080

Price for startups: CHF 500 (Request for voucher code: etd(at)gdi.ch)

Participants registering less than two weeks before the event can pay by credit card only.