Ph.D., Senior Researcher

Zhan Li is an Associate Senior Researcher at the GDI Gottlieb Duttweiler Institute. His main research topics include the future of globalisation, thought leadership and scenario planning.


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Zhan graduated with a Ph.D from the University of Southern California, specializing in strategic foresight and organizational communication, including scenario planning and narrative analysis.

His consulting work has helped various organizations think about the future, including the World Bank, UNESCO, and various major media corporations. He also holds master's degrees in media studies and cultural anthropology from MIT and Cambridge University. He previously served as a board member of the World Future Society and worked as an investment banking analyst for HSBC.

  • The Future of Globalisation
  • The Future of Thought Leadership
  • Scenario Planning
  • Narratives & Sensemaking
  • New Media & Popular Culture
  • Organisational & Strategic Communication


Zhan Li Biography