The GDI's European Trend Day showed that companies and brands can recapture attention in a noisy world if they are focussed. They can achieve focus by adopting strong values, communicating consistently and reducing complexity. We also asked event participants about the techniques they use to regain focus on a personal level. A wide variety of personal focus hacks was compiled which we've clearly presented in various categories in the following graphic.
The focus hacks from the GDI Trend Day
Click on a category, browse through the original ideas from participants at the GDI Trend Day and improve your focus.
You will find all the highlights from the inspiring keynote addresses at the conference in our recently published Trend Update. The next European Trend Day will be held on 10 March 2027 at the Gottlieb Duttweiler Institute. Can't wait that long? We'd be delighted if you attended the International Food Innovation Conference on 18 June 2026 and the International Retail Summit on 16 and 17 September 2026.