Clinging to “good ideas” in innovation processes is a waste of time and money, says Michael Schrage, author and Research Fellow at the MIT Center for Digital Business. His proposal: transform ideas into hypotheses that can be tested in simple, low-cost experiments.
He explains why this approach pays off in the video and on 30 January 2019 live at the Academy of Behavioral Economics 2019 at the Gottlieb Duttweiler Institute:
Michael Schrage is an author, Research Fellow at the MIT Center for Digital Business and speaker at the Academy of Behavioral Economics, which will take place at the Gottlieb Duttweiler Institute on 30 January 2019.