The Future of Leisure Travel - Trend Study

• In what direction is the holiday and travel sector headed?
• Who will travel in the future? What are their motivations?
• What new travel markets are to be seen on the horizon?
• What will be the most popular destinations in 2020?

The market for holidays and travel is becoming more dynamic and complex. Customer behaviour is increasingly incalculable. Although short-run movements in the market are well documented, there is no overall picture of long-term perspectives.

This study analyses the wishes and values of travellers. It describes the driving forces of change and answers questions of relevance to the market.