Conference report: 3rd International Food Innovation Conference (PDF), 2023, e

The opportunity for retail

How do we get out of the dilemma between price, health and sustainability in the food sector? The GDI's 3rd International Food Innovation Conference on 21 June 2023 addressed this question, and one answer emerged from the contributions of strategists, researchers, practitioners and start-ups: consumers are very willing to switch to healthy and sustainable products - if the price is right. On the other hand, the currently common variant of an eco surcharge for sustainable products misses the opportunity to tap into a mass market. In this constellation, it is retailers who have the opportunity to take the food system to the next, sustainable level.

The conference report "The Great Food Gridlock - It's The Consumer, Stupid!" summarises the contributions and discussions at the 3rd International Food Innovation Conference.