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BEGIN:VEVENT
UID:20260909T155134Z - 56915@odoo
DTSTART;TZID=Europe/Zurich:20120314T083000
DTEND;TZID=Europe/Zurich:20120314T172000
CREATED:20260909T155134Z
DESCRIPTION:<a href="https://gdi.ch/event/european-trend-day-79">European T
 rend Day</a>\nHome Speakers Programme Information Venue Fees Documentation
  About the conference 8th European Trend Day in collaboration with the 16t
 h German Trend Day The Cult of Social - Why relationships are the new curr
 ency Social media\, social shopping\, social objects\, social everything: 
 a wave of “social” is sweeping over us\, and few people as yet grasp i
 ts implications. Thanks to Facebook\, Groupon or Google\, customers are in
 creasingly making their decisions on a linked-up basis. Man is\, after all
 \, a social animal\, and a consumer joy shared is a joy doubled – it’s
  called “sociopleasure”. The new networks are creating a relationship 
 economy in which social added value is more important than products\, and 
 social capital more important than financial capital. At the 8th European 
 Trend Day the following are some of the questions we'll be discussingWho i
 s successful in the new social business?How do we create social added valu
 e?What else will customers share in the future?When does a product have li
 nking value?How many friends do we need? Speakers Azeem Azhar Great Britai
 n Entrepreneur and investor. The former journalist is now CEO of Peer-Inde
 x\, a company that analyses information from the social web and calculates
  an influence index that reveals a person’s social capital. John Bielenb
 erg Germany Designer and co-founder of Common\, a network of creatives aim
 ing to transform capitalism. Common is a collaborative brand for accelerat
 ing positive social change. Bielenberg has won more than 250 design awards
 . Norbert Bolz Germany Professor of Media Studies at the Technical Univers
 ity of Berlin\, zeitgeistphilosopher and trend analyst. Bolz is an importa
 nt thinker on cultural development and author of numerous publications on 
 media\, marketing and communication. Stefana Broadbent Great Britain Digit
 al ethnographer and senior lecturer at University College in London. From 
 2004 to [...]
DTSTAMP:20260909T155134Z
LOCATION:GDI Gottlieb Duttweiler Institute\, Langhaldenstrasse 21\, 8803 R
 üschlikon\, Switzerland
SUMMARY:European Trend Day
X-ALT-DESC;FMTTYPE=text/html:<a href="https://gdi.ch/event/european-trend-d
 ay-79">European Trend Day</a>\nHome Speakers Programme Information Venue F
 ees Documentation About the conference 8th European Trend Day in collabora
 tion with the 16th German Trend Day The Cult of Social - Why relationships
  are the new currency Social media\, social shopping\, social objects\, so
 cial everything: a wave of “social” is sweeping over us\, and few peop
 le as yet grasp its implications. Thanks to Facebook\, Groupon or Google\,
  customers are increasingly making their decisions on a linked-up basis. M
 an is\, after all\, a social animal\, and a consumer joy shared is a joy d
 oubled – it’s called “sociopleasure”. The new networks are creatin
 g a relationship economy in which social added value is more important tha
 n products\, and social capital more important than financial capital. At 
 the 8th European Trend Day the following are some of the questions we'll b
 e discussingWho is successful in the new social business?How do we create 
 social added value?What else will customers share in the future?When does 
 a product have linking value?How many friends do we need? Speakers Azeem A
 zhar Great Britain Entrepreneur and investor. The former journalist is now
  CEO of Peer-Index\, a company that analyses information from the social w
 eb and calculates an influence index that reveals a person’s social capi
 tal. John Bielenberg Germany Designer and co-founder of Common\, a network
  of creatives aiming to transform capitalism. Common is a collaborative br
 and for accelerating positive social change. Bielenberg has won more than 
 250 design awards. Norbert Bolz Germany Professor of Media Studies at the 
 Technical University of Berlin\, zeitgeistphilosopher and trend analyst. B
 olz is an important thinker on cultural development and author of numerous
  publications on media\, marketing and communication. Stefana Broadbent Gr
 eat Britain Digital ethnographer and senior lecturer at University College
  in London. From 2004 to [...]
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