BEGIN:VCALENDAR VERSION:2.0 PRODID:-//PYVOBJECT//NONSGML Version 1//EN BEGIN:VTIMEZONE TZID:Europe/Zurich BEGIN:STANDARD DTSTART:20001029T030000 RRULE:FREQ=YEARLY;BYDAY=-1SU;BYMONTH=10 TZNAME:CET TZOFFSETFROM:+0200 TZOFFSETTO:+0100 END:STANDARD BEGIN:DAYLIGHT DTSTART:20000326T020000 RRULE:FREQ=YEARLY;BYDAY=-1SU;BYMONTH=3 TZNAME:CEST TZOFFSETFROM:+0100 TZOFFSETTO:+0200 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT UID:20260819T023925Z - 24913@odoo DTSTART;TZID=Europe/Zurich:20110825T150000 DTEND;TZID=Europe/Zurich:20110825T183000 CREATED:20260819T023925Z DESCRIPTION:Brandwashed\n Home Speakers Programme Information Brandwashed - An afternoon with Martin Lindstrom Marketing is being revolutionized\, and once more the revolutio n is led by Martin Lindstrom: In a unique and extravagant «Real Life Mark eting Experiment» the branding guru looks at how recommendations from fri ends affect us. How does word of mouth work? What happens in our brain? Wh ich are the strongest brands? For Lindstrom\, one of the world’s most in fluential marketing-experts\, the ambiguous answer is «brand washing»: h e believes successful marketing is like brainwashing. What this means for us and how we can use the findings of his extensive field research\, is wh at Martin Lindstrom will talk about during his worldwide first appearance on the topic at the GDI Gottlieb Duttweiler Institute. As an appetizer ple ase view the trailer of Martin Lindstrom’s project on gdi.ch. We look fo rward to welcoming you to this event!! Speakers Martin Lindstrom Sweden In ternationally renowned branding guru. As an author he’s a star in brandi ng-literature: “Buy-ology”\, "Brandchild"\, “Brand Sense”\, and “Brandwashed” were on the bestseller lists. Lindstrom will present his upcoming book at the GDI Trend Day 2016. Programme 15.00 Martin Lindstrom - Input I 16.30 Break and refreshments 17.00 Martin Lindstrom - Input II 18.30 Farewell drink and networking Information Date 25 August 2011 Prices 1 participant CHF 490.– 2 or more participants\, each CHF 420.– The f ee has to be paid in advance. The price depends on the number of participa nts registered together from the same firm. Any subsequent participants re gistered separately will be billed separately. The conference fee includes all food and beverages (including VAT). Participants registering less tha n two weeks before the event can pay by credit card only. Venue Langhalden strasse 21 8803 Rüschlikon Further Language English Changes to the progra mme The [...] DTSTAMP:20260819T023925Z SUMMARY:Brandwashed X-ALT-DESC;FMTTYPE=text/html: Brandwashed\nHome Speakers Programme Information Brandwashed - An afte rnoon with Martin Lindstrom Marketing is being revolutionized\, and once m ore the revolution is led by Martin Lindstrom: In a unique and extravagant «Real Life Marketing Experiment» the branding guru looks at how recomme ndations from friends affect us. How does word of mouth work? What happens in our brain? Which are the strongest brands? For Lindstrom\, one of the world’s most influential marketing-experts\, the ambiguous answer is «b rand washing»: he believes successful marketing is like brainwashing. Wha t this means for us and how we can use the findings of his extensive field research\, is what Martin Lindstrom will talk about during his worldwide first appearance on the topic at the GDI Gottlieb Duttweiler Institute. As an appetizer please view the trailer of Martin Lindstrom’s project on g di.ch. We look forward to welcoming you to this event!! Speakers Martin Li ndstrom Sweden Internationally renowned branding guru. As an author he’s a star in branding-literature: “Buy-ology”\, "Brandchild"\, “Brand Sense”\, and “Brandwashed” were on the bestseller lists. Lindstrom w ill present his upcoming book at the GDI Trend Day 2016. Programme 15.00 M artin Lindstrom - Input I 16.30 Break and refreshments 17.00 Martin Lindst rom - Input II 18.30 Farewell drink and networking Information Date 25 Aug ust 2011 Prices 1 participant CHF 490.– 2 or more participants\, each CH F 420.– The fee has to be paid in advance. The price depends on the numb er of participants registered together from the same firm. Any subsequent participants registered separately will be billed separately. The conferen ce fee includes all food and beverages (including VAT). Participants regis tering less than two weeks before the event can pay by credit card only. V enue Langhaldenstrasse 21 8803 Rüschlikon Further Language English Change s to the programme The [...] END:VEVENT END:VCALENDAR