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BEGIN:VEVENT
UID:20260824T183814Z - 72121@odoo
DTSTART;TZID=Europe/Zurich:20100317T090000
DTEND;TZID=Europe/Zurich:20100317T171500
CREATED:20260824T183814Z
DESCRIPTION:<a href="https://gdi.ch/event/6th-european-consumer-trend-confe
 rence-50">6th European Consumer Trend Conference</a>\nHome Speakers Progra
 mme Information Venue Fees FREECONOMY: How the Radical Price Revolution is
  Changing People It won’t be long before almost everything’s available
  for free: information\, travel\, even food – “unselling”. The for-f
 ree mentality of the virtual markets is dramatically influencing the way w
 e behave. A revolution is in the making\, and no sector is immune to it. T
 his is because “free” is more than just a new business model\, it’s 
 a new way of thinking and living. Everything from travelling and communica
 tion to fashion and food has become cheaper for the younger generations\, 
 and for the even younger – the “digital natives” – “for free” 
 is now becoming the norm. The relationship between free and cheap\, expens
 ive and unaffordable\, is being redefined. Giving is suddenly not just bet
 ter than taking – it’s also more lucrative. If we want to retain contr
 ol of the market\, we have to give away our products for nothing. But whic
 h business models and ideas are we to use? But who are the new providers a
 nd which cartels and barriers will be the next to fall? What do consumers 
 want and what’s going to happen to brands? What’s the new currency cal
 led and how can we still earn money in the “freeconomy”? And where are
  the trend‘s limits? Come and listen to proven experts discussing possib
 le answers to these questions at the Gottlieb Duttweiler Institute (GDI)! 
 Speakers James Cherkoff Great Britain British media and marketing expert. 
 His company\, Collaborate Marketing\, advises companies on how to benefit 
 from the new opportunities in the networked media environment. James Cherk
 off is regarded as a thought leader by specialists in his field\, and his 
 Modern Marketing blog receives widespread international attention. Douglas
  Rushkoff USA Douglas Rushkoff is the author of more than a dozen bestsell
 ing books on the media\, technology and culture\, including his most recen
 t [...]
DTSTAMP:20260824T183814Z
LOCATION:GDI Gottlieb Duttweiler Institute\, Langhaldenstrasse 21\, 8803 R
 üschlikon\, Switzerland
SUMMARY:6th European Consumer Trend Conference
X-ALT-DESC;FMTTYPE=text/html:<a href="https://gdi.ch/event/6th-european-con
 sumer-trend-conference-50">6th European Consumer Trend Conference</a>\nHom
 e Speakers Programme Information Venue Fees FREECONOMY: How the Radical Pr
 ice Revolution is Changing People It won’t be long before almost everyth
 ing’s available for free: information\, travel\, even food – “unsell
 ing”. The for-free mentality of the virtual markets is dramatically infl
 uencing the way we behave. A revolution is in the making\, and no sector i
 s immune to it. This is because “free” is more than just a new busines
 s model\, it’s a new way of thinking and living. Everything from travell
 ing and communication to fashion and food has become cheaper for the young
 er generations\, and for the even younger – the “digital natives” 
 – “for free” is now becoming the norm. The relationship between free
  and cheap\, expensive and unaffordable\, is being redefined. Giving is su
 ddenly not just better than taking – it’s also more lucrative. If we w
 ant to retain control of the market\, we have to give away our products fo
 r nothing. But which business models and ideas are we to use? But who are 
 the new providers and which cartels and barriers will be the next to fall?
  What do consumers want and what’s going to happen to brands? What’s t
 he new currency called and how can we still earn money in the “freeconom
 y”? And where are the trend‘s limits? Come and listen to proven expert
 s discussing possible answers to these questions at the Gottlieb Duttweile
 r Institute (GDI)! Speakers James Cherkoff Great Britain British media and
  marketing expert. His company\, Collaborate Marketing\, advises companies
  on how to benefit from the new opportunities in the networked media envir
 onment. James Cherkoff is regarded as a thought leader by specialists in h
 is field\, and his Modern Marketing blog receives widespread international
  attention. Douglas Rushkoff USA Douglas Rushkoff is the author of more th
 an a dozen bestselling books on the media\, technology and culture\, inclu
 ding his most recent [...]
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