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BEGIN:VEVENT
UID:20260909T115244Z - 17371@odoo
DTSTART;TZID=Europe/Zurich:20260325T090000
DTEND;TZID=Europe/Zurich:20260325T170000
CREATED:20260909T115244Z
DESCRIPTION:<a href="https://gdi.ch/event/22nd-european-trend-day-189">22nd
  European Trend Day</a>\nHome Referierende Programme Information Über die
  Konferenz Reclaiming Focus: How to Stand Out in a World of Constant Noise
  Intelligent systems are increasingly intruding into our everyday lives. M
 ost of the time they go unnoticed\, but they have a huge impact. They dete
 rmine what we see\, influence what we think about and manipulate our decis
 ions. In the midst of the flood of digital services\, the countless number
  of feeds and an ever-increasing volume of AI-generated content\, many peo
 ple lose their focus. Companies themselves fuel the flood of information a
 nd at the same time suffer from its impact\, as messages get lost in the n
 oise. Furthermore\, democratic societies are struggling for control over t
 he channels in which opinions are formed today. Attention becomes a scarce
  resource and distraction a constant companion. On the 22nd European Trend
  Day\, we will present the skills that people need to distinguish truth fr
 om falsehood and separate clarity from manipulation. At the same time\, we
  will demonstrate how companies can stand out from the flood of informatio
 n using content relevant to their target groups and achieve an impact inst
 ead of generating noise.How do we create authentic experiences in a world 
 of artificial content?How can communication and marketing teams transform 
 themselves when they themselves are co-creators of the flood of informatio
 n?How can companies and institutions retain their ability to act when plat
 forms and algorithms determine their visibility and the decisions being ma
 de?How can we create digital trust that maintains social expectations and 
 values? The leading trend conference will address these questions. "Reclai
 ming focus" means quality\, trust and relevance instead of greater output 
 and screen time. Based on the latest scientific findings\, best practices 
 and trends from innovative start-ups\, we reveal concrete approaches to re
 capture [...]
DTSTAMP:20260909T115244Z
LOCATION:GDI Gottlieb Duttweiler Institute\, Langhaldenstrasse 21\, 8803 R
 üschlikon\, Switzerland
SUMMARY:22nd European Trend Day
X-ALT-DESC;FMTTYPE=text/html:<a href="https://gdi.ch/event/22nd-european-tr
 end-day-189">22nd European Trend Day</a>\nHome Referierende Programme Info
 rmation Über die Konferenz Reclaiming Focus: How to Stand Out in a World 
 of Constant Noise Intelligent systems are increasingly intruding into our 
 everyday lives. Most of the time they go unnoticed\, but they have a huge 
 impact. They determine what we see\, influence what we think about and man
 ipulate our decisions. In the midst of the flood of digital services\, the
  countless number of feeds and an ever-increasing volume of AI-generated c
 ontent\, many people lose their focus. Companies themselves fuel the flood
  of information and at the same time suffer from its impact\, as messages 
 get lost in the noise. Furthermore\, democratic societies are struggling f
 or control over the channels in which opinions are formed today. Attention
  becomes a scarce resource and distraction a constant companion. On the 22
 nd European Trend Day\, we will present the skills that people need to dis
 tinguish truth from falsehood and separate clarity from manipulation. At t
 he same time\, we will demonstrate how companies can stand out from the fl
 ood of information using content relevant to their target groups and achie
 ve an impact instead of generating noise.How do we create authentic experi
 ences in a world of artificial content?How can communication and marketing
  teams transform themselves when they themselves are co-creators of the fl
 ood of information?How can companies and institutions retain their ability
  to act when platforms and algorithms determine their visibility and the d
 ecisions being made?How can we create digital trust that maintains social 
 expectations and values? The leading trend conference will address these q
 uestions. "Reclaiming focus" means quality\, trust and relevance instead o
 f greater output and screen time. Based on the latest scientific findings\
 , best practices and trends from innovative start-ups\, we reveal concrete
  approaches to recapture [...]
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