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BEGIN:VEVENT
UID:20260918T130021Z - 59842@odoo
DTSTART;TZID=Europe/Zurich:20190313T090000
DTEND;TZID=Europe/Zurich:20190313T170000
CREATED:20260918T130021Z
DESCRIPTION:<a href="https://gdi.ch/event/15th-european-trend-day-41">15th 
 European Trend Day</a>\nHome Speakers Programme Information Venue Fees Par
 tner Participants' list Documentation About the conference Beyond Words: H
 ow New Interfaces Reshape Communication In the beginning was the word. The
 n came the printing press\, telegraphs\, television and internet. Each med
 ium brought a new interface: the book\, the keyboard\, the touchscreen\, v
 oice recognition\, implanted chips. Today\, mind-machine interplay is on t
 he horizon. Perhaps we will soon communicate via thoughts – beyond words
 . The rules and languages of interfaces have an impact on communication\, 
 from the 160-character limit of a text message to stripped-down interactio
 ns with Siri and Alexa. Messages need to be repackaged and stories retold 
 using emojis\, Instagram and YouTube. And once machines can recognise our 
 emotions\, predict illnesses and\, eventually\, even read our minds\, our 
 behaviour will change significantly. We need to prepare ourselves for this
  future. Some approaches can already be seen today. Machines are recognisi
 ng and fulfilling our desires ever faster and more smoothly. At the same t
 ime\, propaganda and attention hacking have never been easier. On 13 March
  2019\, thought leaders and practitioners will debate the future of commun
 ication at the 15th European Trend Day. They will discuss questions such a
 s:Will the visual worlds of YouTube and Instagram replace written text?Wha
 t new interactions will be possible?Who will even be listening now?What do
 es this mean for marketers?What if my best friend is a bot?Is biometry the
  next interface? Hashtag for the conference: #trendday2019 Speakers Tim Wu
  USA Author\, policy advocate\, and professor at Columbia Law School. He i
 s one of the most influential commentators on the tech industry and the fu
 ture of America's information economy\, and coined the term "net neutralit
 y." Wu’s book "The Master Switch” was named one of the best books of 2
 010. In his also [...]
DTSTAMP:20260918T130021Z
LOCATION:GDI Gottlieb Duttweiler Institute\, Langhaldenstrasse 21\, 8803 R
 üschlikon\, Switzerland
SUMMARY:15th European Trend Day
X-ALT-DESC;FMTTYPE=text/html:<a href="https://gdi.ch/event/15th-european-tr
 end-day-41">15th European Trend Day</a>\nHome Speakers Programme Informati
 on Venue Fees Partner Participants' list Documentation About the conferenc
 e Beyond Words: How New Interfaces Reshape Communication In the beginning 
 was the word. Then came the printing press\, telegraphs\, television and i
 nternet. Each medium brought a new interface: the book\, the keyboard\, th
 e touchscreen\, voice recognition\, implanted chips. Today\, mind-machine 
 interplay is on the horizon. Perhaps we will soon communicate via thoughts
  – beyond words. The rules and languages of interfaces have an impact on
  communication\, from the 160-character limit of a text message to strippe
 d-down interactions with Siri and Alexa. Messages need to be repackaged an
 d stories retold using emojis\, Instagram and YouTube. And once machines c
 an recognise our emotions\, predict illnesses and\, eventually\, even read
  our minds\, our behaviour will change significantly. We need to prepare o
 urselves for this future. Some approaches can already be seen today. Machi
 nes are recognising and fulfilling our desires ever faster and more smooth
 ly. At the same time\, propaganda and attention hacking have never been ea
 sier. On 13 March 2019\, thought leaders and practitioners will debate the
  future of communication at the 15th European Trend Day. They will discuss
  questions such as:Will the visual worlds of YouTube and Instagram replace
  written text?What new interactions will be possible?Who will even be list
 ening now?What does this mean for marketers?What if my best friend is a bo
 t?Is biometry the next interface? Hashtag for the conference: #trendday201
 9 Speakers Tim Wu USA Author\, policy advocate\, and professor at Columbia
  Law School. He is one of the most influential commentators on the tech in
 dustry and the future of America's information economy\, and coined the te
 rm "net neutrality." Wu’s book "The Master Switch” was named one of th
 e best books of 2010. In his also [...]
END:VEVENT
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