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BEGIN:VEVENT
UID:20260927T232123Z - 43098@odoo
DTSTART;TZID=Europe/Zurich:20180314T090000
DTEND;TZID=Europe/Zurich:20180314T170000
CREATED:20260927T232123Z
DESCRIPTION:<a href="https://gdi.ch/event/14th-european-trend-day-39">14th 
 European Trend Day</a>\nHome Speakers Programme Information Venue Fees Med
 ia partners Documentation About the conference Super You: The Growing Self
 -Optimisation Market Picture: © Cary Wolinsky Yoga\, chia\, Fitbit – th
 e self-optimisation business is booming\, from no-tech and low-tech to hig
 h-tech. Wellness has an annual turnover of almost USD 4\,000 bn. We’re p
 erfecting our nutrition and digestion\, caring for wrinkles and muscles\, 
 flying halfway around the world for wellness courses. Trendsetters are exp
 erimenting with ayahuasca and LSD microdosing\, and Elon Musk is researchi
 ng a brain-machine interface. There’s no end in sight for the boom. Peop
 le want to transcend themselves. Once basic needs are met\, self-optimisat
 ion becomes a raison d’être and happiness an obligation. Self-promotion
  is compulsory in the era of Instagram and selfies. Appearance becomes rep
 utation\; status makes us happy. The only limit placed on our transformati
 on is our own imagination.What new self-improvement products await us?Will
  brain hacking make us superhuman?Health\, nutrition\, beauty\, tourism: w
 hich industries will profit most?What impact does self-optimisation have o
 n the working world?What are the societal consequences of the pressure for
  perfection? We’ll discuss answers to these and many more questions at t
 he 14th European Trend Day. Speakers Steven Kotler USA Author\, award-winn
 ing journalist and Co-Founder and Director for Research of the Flow Genome
  Project. He is one of the world's leading experts on ultimate human perfo
 rmance and lectures to companies such as Google\, JP Morgan and Omnicon Me
 dia. Author of “Stealing Fire” and the New York Times bestseller “Th
 e Rise of Superman”. Neil Harbisson Spain Contemporary artist focusing o
 n cyborgism\, co-founder of the Cyborg Foundation and best known for havin
 g an antenna implanted in his skull. His artwork investigates the relation
 ship between colour and sound [...]
DTSTAMP:20260927T232123Z
LOCATION:GDI Gottlieb Duttweiler Institute\, Langhaldenstrasse 21\, 8803 R
 üschlikon\, Switzerland
SUMMARY:14th European Trend Day
X-ALT-DESC;FMTTYPE=text/html:<a href="https://gdi.ch/event/14th-european-tr
 end-day-39">14th European Trend Day</a>\nHome Speakers Programme Informati
 on Venue Fees Media partners Documentation About the conference Super You:
  The Growing Self-Optimisation Market Picture: © Cary Wolinsky Yoga\, chi
 a\, Fitbit – the self-optimisation business is booming\, from no-tech an
 d low-tech to high-tech. Wellness has an annual turnover of almost USD 4\,
 000 bn. We’re perfecting our nutrition and digestion\, caring for wrinkl
 es and muscles\, flying halfway around the world for wellness courses. Tre
 ndsetters are experimenting with ayahuasca and LSD microdosing\, and Elon 
 Musk is researching a brain-machine interface. There’s no end in sight f
 or the boom. People want to transcend themselves. Once basic needs are met
 \, self-optimisation becomes a raison d’être and happiness an obligatio
 n. Self-promotion is compulsory in the era of Instagram and selfies. Appea
 rance becomes reputation\; status makes us happy. The only limit placed on
  our transformation is our own imagination.What new self-improvement produ
 cts await us?Will brain hacking make us superhuman?Health\, nutrition\, be
 auty\, tourism: which industries will profit most?What impact does self-op
 timisation have on the working world?What are the societal consequences of
  the pressure for perfection? We’ll discuss answers to these and many mo
 re questions at the 14th European Trend Day. Speakers Steven Kotler USA Au
 thor\, award-winning journalist and Co-Founder and Director for Research o
 f the Flow Genome Project. He is one of the world's leading experts on ult
 imate human performance and lectures to companies such as Google\, JP Morg
 an and Omnicon Media. Author of “Stealing Fire” and the New York Times
  bestseller “The Rise of Superman”. Neil Harbisson Spain Contemporary 
 artist focusing on cyborgism\, co-founder of the Cyborg Foundation and bes
 t known for having an antenna implanted in his skull. His artwork investig
 ates the relationship between colour and sound [...]
END:VEVENT
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