BEGIN:VCALENDAR VERSION:2.0 PRODID:-//PYVOBJECT//NONSGML Version 1//EN BEGIN:VTIMEZONE TZID:Europe/Zurich BEGIN:STANDARD DTSTART:20001029T030000 RRULE:FREQ=YEARLY;BYDAY=-1SU;BYMONTH=10 TZNAME:CET TZOFFSETFROM:+0200 TZOFFSETTO:+0100 END:STANDARD BEGIN:DAYLIGHT DTSTART:20000326T020000 RRULE:FREQ=YEARLY;BYDAY=-1SU;BYMONTH=3 TZNAME:CEST TZOFFSETFROM:+0100 TZOFFSETTO:+0200 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT UID:20260920T165036Z - 64381@odoo DTSTART;TZID=Europe/Zurich:20170315T090000 DTEND;TZID=Europe/Zurich:20170315T173000 CREATED:20260920T165036Z DESCRIPTION:13th European Trend Day\nHome Speakers Programme Partner Documentation Abo ut the conference SOLD OUT – Reinventing Places: Life between Cloud and Location Picture: © Keiichi Matsuda\, hyper-reality.co Location\, locatio n\, location – physical space has always been seen as the key to success \, both in retail and other sectors. At home or at work\, in Moscow or Mon tauk – we are where we are. But now\, digitalisation is redefining space . Increasingly\, our physical surroundings are being superimposed by virtu al parallel worlds. Streets\, rooms and buildings are becoming interactive – Pokémon Go is just the beginning. And real places are being converte d too: in Samsungs' flagship store in New York\, for example\, it is no lo nger possible to buy products. The consequences of this development are st ill unclear:What will the life and consumption patterns of tomorrow look l ike?Why leave the house when you can get everything delivered to you? How do people meet up?What should we do with retail spaces that no longer attr act visitors? What is the significance of places and spaces – where will people feel comfortable? On 15 March 2017\, we will be discussing the sig nificance and potential of digitally augmented locations. Speakers Tom Van derbilt USA US-American journalist and blogger who writes for publications such as Wired\, The New York Times Magazine and the Wall Street Journal. His bestselling book "Traffic" examines the psychology and culture behind today's drivers. His current book is "You May Also Like: Taste in an Age o f Endless Choice". Mike Lanza USA Founder of Streetography\, a map-based p hoto sharing app\, and author of "Playborhood"\, a guide to create a rich neighborhood play life for kids. Prior to Lanza's writing career\, he was a five-time software and Internet entrepreneur in Silicon Valley. Robin Ha nson Great Britain Associate professor of economics at George Mason Univer sity and research [...] DTSTAMP:20260920T165036Z LOCATION:GDI Gottlieb Duttweiler Institute\, Langhaldenstrasse 21\, 8803 R üschlikon\, Switzerland SUMMARY:13th European Trend Day X-ALT-DESC;FMTTYPE=text/html:13th European Trend Day\nHome Speakers Programme Partner Documentation About the conference SOLD OUT – Reinventing Places: Life b etween Cloud and Location Picture: © Keiichi Matsuda\, hyper-reality.co L ocation\, location\, location – physical space has always been seen as t he key to success\, both in retail and other sectors. At home or at work\, in Moscow or Montauk – we are where we are. But now\, digitalisation is redefining space. Increasingly\, our physical surroundings are being supe rimposed by virtual parallel worlds. Streets\, rooms and buildings are bec oming interactive – Pokémon Go is just the beginning. And real places a re being converted too: in Samsungs' flagship store in New York\, for exam ple\, it is no longer possible to buy products. The consequences of this d evelopment are still unclear:What will the life and consumption patterns o f tomorrow look like?Why leave the house when you can get everything deliv ered to you? How do people meet up?What should we do with retail spaces th at no longer attract visitors? What is the significance of places and spac es – where will people feel comfortable? On 15 March 2017\, we will be d iscussing the significance and potential of digitally augmented locations. Speakers Tom Vanderbilt USA US-American journalist and blogger who writes for publications such as Wired\, The New York Times Magazine and the Wall Street Journal. His bestselling book "Traffic" examines the psychology an d culture behind today's drivers. His current book is "You May Also Like: Taste in an Age of Endless Choice". Mike Lanza USA Founder of Streetograph y\, a map-based photo sharing app\, and author of "Playborhood"\, a guide to create a rich neighborhood play life for kids. Prior to Lanza's writing career\, he was a five-time software and Internet entrepreneur in Silicon Valley. Robin Hanson Great Britain Associate professor of economics at Ge orge Mason University and research [...] END:VEVENT END:VCALENDAR