Food meets Technology: Singapore's new NewGen supermarket

With its NewGen supermarket, "Habitat" by Honestbee provides a unique shopping and dining experience that stimulates all the  senses. At the GDI Retail Conference, Managing Director Pauline Png will present Asia's latest retail concept.
13 June, 2019 by
Food meets Technology: Singapurs neuer NewGen-Supermarkt
GDI Gottlieb Duttweiler Institute

Supermarket, specialty shop, restaurant,  lifestyle location: the new concept "Habitat" developed by the Singapore retailer Honestbee successfully combines them. The consulting firm IGD listed Habitat as one of the "must-see grocery stores of 2019".

The huge NewGen supermarket offers 20,000 products on over 60,000 square meters. “We designed it so that customers can get their groceries and meals efficiently but also linger and enjoy the experience”, says Managing Director Pauline Png. Cashless payment via apps and robot-controlled pick-up stations for purchases have are a convenient reality. .

Habitat also functions as an e-commerce fulfilment centre for the delivery service of its parent company Honestbee and as an innovation hub for the retail sector. New retail concepts, technologies and logistics  will be tested here.

The result after six months of operation: customers spend more time here than in any other supermarket, approximately two hours. The two largest customer groups are 26 to 35 years old (41 %) and 36 to 45 years old (28 %), respectively. 64 % of these customers visit the supermarket because of its friendly neighbourhood atmosphere. But take a look for yourself.

"Habitat" Managing Director Pauline Png is speaking at the 69th International Retail Summit at the Gottlieb Duttweiler Institute, which will take place on 5 and 6 September 2019. Sign up now!

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