BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//PYVOBJECT//NONSGML Version 1//EN
BEGIN:VTIMEZONE
TZID:Europe/Zurich
BEGIN:STANDARD
DTSTART:20001029T030000
RRULE:FREQ=YEARLY;BYDAY=-1SU;BYMONTH=10
TZNAME:CET
TZOFFSETFROM:+0200
TZOFFSETTO:+0100
END:STANDARD
BEGIN:DAYLIGHT
DTSTART:20000326T020000
RRULE:FREQ=YEARLY;BYDAY=-1SU;BYMONTH=3
TZNAME:CEST
TZOFFSETFROM:+0100
TZOFFSETTO:+0200
END:DAYLIGHT
END:VTIMEZONE
BEGIN:VEVENT
UID:20260819T003537Z - 72838@odoo
DTSTART;TZID=Europe/Zurich:20130313T090000
DTEND;TZID=Europe/Zurich:20130313T170000
CREATED:20260819T003537Z
DESCRIPTION:<a href="https://gdi.ch/event/9th-european-trend-day-87">9th Eu
 ropean Trend Day</a>\nHome Speakers Programme Information Venue Fees Partn
 er Documentation About the conference BIG DATA – DEEP EMOTIONS Why are A
 mazon\, Google and Facebook so successful? It’s because they are getting
  to know me better and better: who I am and who my friends are. While othe
 r companies just accumulate customer data\, they use theirs to create new 
 business models and new products & services. All this arouses emotions. Ma
 nagers complain about a “data explosion”\, companies are euphoric abou
 t “big data”\, and customers and citizens feel out of their depth and 
 worry about it. Yet properly processed data are already bringing hitherto 
 hidden interconnections to light and being transformed into simple\, every
 day tools: apps such as “Nike+” are making us fitter\, “Mind Wave”
  is helping us sleep better\, countless weight-reducing programmes are imp
 roving our diet\, navigation systems are providing traffic forecasts and\,
  thanks to Amazon recommendations\, we are shopping more intelligently. An
 alysis and visualisation can decipher abstract numbers – and suddenly we
  understand our customers’ behaviour. Anyone who succeeds in bringing th
 e hidden information to light can turn data mountains into gold mines. At 
 the European Trend Day 2013 we shall be demonstrating the magic of data to
  you – and how you can put this magic to good use. So that it’s you wh
 o manages your data\, and not the other way round. Come and experience the
  fascination of clever design\, learn from the successful\, take inspirati
 on from newcomers! Speakers Norbert Bolz Germany Professor of Media Studie
 s at the Technical University of Berlin\, zeitgeistphilosopher and trend a
 nalyst. Bolz is an important thinker on cultural development and author of
  numerous publications on media\, marketing and communication. Peter Wippe
 rmann Germany Founder of Trendbüro\, Hamburg. Peter Wippermann was a Prof
 essor of Communication Design at [...]
DTSTAMP:20260819T003537Z
LOCATION:GDI Gottlieb Duttweiler Institute\, Langhaldenstrasse 21\, 8803 R
 üschlikon\, Switzerland
SUMMARY:9th European Trend Day
X-ALT-DESC;FMTTYPE=text/html:<a href="https://gdi.ch/event/9th-european-tre
 nd-day-87">9th European Trend Day</a>\nHome Speakers Programme Information
  Venue Fees Partner Documentation About the conference BIG DATA – DEEP E
 MOTIONS Why are Amazon\, Google and Facebook so successful? It’s because
  they are getting to know me better and better: who I am and who my friend
 s are. While other companies just accumulate customer data\, they use thei
 rs to create new business models and new products & services. All this aro
 uses emotions. Managers complain about a “data explosion”\, companies 
 are euphoric about “big data”\, and customers and citizens feel out of
  their depth and worry about it. Yet properly processed data are already b
 ringing hitherto hidden interconnections to light and being transformed in
 to simple\, everyday tools: apps such as “Nike+” are making us fitter\
 , “Mind Wave” is helping us sleep better\, countless weight-reducing p
 rogrammes are improving our diet\, navigation systems are providing traffi
 c forecasts and\, thanks to Amazon recommendations\, we are shopping more 
 intelligently. Analysis and visualisation can decipher abstract numbers 
 – and suddenly we understand our customers’ behaviour. Anyone who succ
 eeds in bringing the hidden information to light can turn data mountains i
 nto gold mines. At the European Trend Day 2013 we shall be demonstrating t
 he magic of data to you – and how you can put this magic to good use. So
  that it’s you who manages your data\, and not the other way round. Come
  and experience the fascination of clever design\, learn from the successf
 ul\, take inspiration from newcomers! Speakers Norbert Bolz Germany Profes
 sor of Media Studies at the Technical University of Berlin\, zeitgeistphil
 osopher and trend analyst. Bolz is an important thinker on cultural develo
 pment and author of numerous publications on media\, marketing and communi
 cation. Peter Wippermann Germany Founder of Trendbüro\, Hamburg. Peter Wi
 ppermann was a Professor of Communication Design at [...]
END:VEVENT
END:VCALENDAR