76th International Retail Summit
16 - 17 September 2026
Retail Reality Check: Confidence over Crisis
Consumer-facing sectors have been under constant attack from the media for years. The debate has focused on margin pressures, the shortage of skilled labour and technological inertia - often implicitly concluding that proven business models have reached their limits. The prime example: bricks-and-mortar retailing is allegedly in permanent crisis.
Yet the facts are often overlooked, since turnover is at record levels, employment remains relatively stable, even in turbulent times, the sector's digitisation is continuing apace and bricks-and-mortar retailing is still strong. After all, it generates over 80% of sales. While not everything is growing and working perfectly, a surprising number of retailers are proving more resilient, adaptable and capable of learning than the conventional narrative would suggest. We therefore need a change of perspective, from doom and gloom to well-founded optimism.
At the 76th International Retail Summit, we'll be encouraging boldness and translating this into fresh strategic impetus. Together with visionaries, optimists and experienced retail professionals, we will create specific options for action and renewed leadership drive.
The event will focus on the following key issues, which extend far beyond the traditional retail sector:
- Which companies worldwide are setting the benchmarks for innovation in retail?
- How can we foster a corporate culture that promotes an opportunity-led perspective of the future and courageous decision-making?
- How can we break away from the negative narrative and assertively communicate our own strengths?
In September, we will be conducting a reality check at the GDI to show how companies can harness their strengths with confidence and seize opportunities where others see only risks. Gain exclusive insight into successful business strategies and innovative startups. The event is relevant for decision-makers in retail and consumer-facing sectors seeking to make their mark on the future in spite of all the uncertainty.
The International Retail Summit will be held in German and English (with simultaneous interpretation).
Hashtag: #iht26
Speakers
The list of speakers will be updated continuously.
Oliver Kahn
Football Legend, Entrepreneur
Germany
Website
Oliver Kahn is one of the most successful goalkeepers in football history. With FC Bayern Munich, he won numerous national and international titles and, as captain of the German national team, shaped a generation of German football. Following his playing career, he worked as a TV pundit, entrepreneur, investor, author and Chairman of the Executive Board of FC Bayern Munich. Today, he speaks about leadership, resilience and navigating change in times of constant uncertainty.
Daniela Schwarzer
President-designate
Hertie School
Germany
Website
Daniela Schwarzer is one of Europe’s leading experts on European and international affairs. The president-designate of the Hertie School served as Executive Board Member of the Bertelsmann Stiftung until June 2026, where she was responsible for programmes on Europe’s future, democracy and social cohesion. Previously, she led the German Council on Foreign Relations (DGAP), served on the Executive Board of the German Marshall Fund of the United States, and was Executive Director for Europe and Central Asia at the Open Society Foundations. She also teaches as an Honorary Professor of Political Science at Freie Universität Berlin.
Anna Rosling Rönnlund
Co-Founder & VP
Gapminder
Sweden
Website
As co-founder of Gapminder, Anna Rosling Rönnlund promotes a fact-based world view through data-driven stories and visualisations. Among other things, she developed Trendalyzer – a tool acquired by Google – which animates statistics and helps people understand global development trends. Rosling Rönnlund worked as a UX designer at Google and is the co-author of Factfulness.
Ingo Kretzschmar
CEO
Thalia Bücher GmbH
Germany
Website
As CEO of Thalia, Ingo Kretzschmar has been responsible for the strategic development of Europe’s leading bookseller since 2022. After joining Thalia in 2006, he held several key roles in controlling, category management and sales. Since becoming a member of the executive management team in 2016, he has driven the development of the stationary retail business in Germany and Austria, as well as new business areas and partnerships with major corporate clients.
Philip Hitschler-Becker
CEO
hitschies
Germany
Website
Philip Hitschler-Becker leads the long-established family business hitschler International alongside his siblings in the company’s fourth generation. After roles at Danone and Iglo, he took over the leadership of the company in 2017. Under his direction, hitschler evolved into the digital candy brand “hitschies” and gained international recognition through innovative social media strategies. As a corporate influencer, he focuses on authentic storytelling that particularly resonates with younger audiences.
Thomas Gutberlet
Managing Director COO
Tante Enso
Germany
Website
Thomas Gutberlet spent more than 26 years in the management of German retailer tegut…, where he helped develop small-format retail concepts including Lädchen, Quartier, and teo. Since December 2025, he has served as Managing Director COO of Tante Enso, a company focused on sustainable local supply in rural areas. He is also Managing Director of the consultancy firm Cormens Fulda.
Fredrik Engman
Global Brand & Marketing
IKEA
Netherlands
Website
Fredrik Engman has more than 25 years of experience in various managing roles in IKEA. He has been leading areas in range development, innovation and retail. The last years Fredrik has been part heading the global team of Brand & Marketing at Inter IKEA. Inter IKEA lead and support the IKEA franchisees present in 64 markets.
Heath Slawner
Igniter
Simon Sinek’s The Optimism Company
USA
Website
Heath Slawner is a speaker and facilitator at Simon Sinek’s The Optimism Company. He works with leadership teams around the world to strengthen trust, purpose and shared direction. Through compelling storytelling and practical insights, he shows how leadership connects people and enables organisations to thrive over the long term. A graduate of the Wharton School of Business, he doesn’t just facilitate conversations – he creates experiences that leave a lasting impact.
Samuel West
Founder and Curator
Museum of Failure
Spain
Website
Samuel West is a clinical and organisational psychologist whose research at Lund University explored how organisations can foster innovation through experimentation and play. He is the founder and curator of the Museum of Failure, whose collection of innovation failures has toured internationally. For more than a decade, he has advised global organisations on creativity and innovation. He shows how companies can learn from failure and build a constructive culture of experimentation and learning.
Adam Devey Smith
Co-Founder & Managing Partner
The One Off
UK
Website
Adam Devey Smith is Co-Founder and Managing Partner of The One Off, a brand and retail experience agency with studios in London, Derbyshire, Mumbai, and Bangalore. With more than 40 years of experience in brand and retail, he has developed strategies for global companies including Nike, Walmart, Samsung, and Sky. He is also founder of Unturned Stone, the research arm of The One Off Group, and RetailSafari.com, a global platform exploring retail and hospitality concepts.
Johannes Bauer
Head of Think Tank, Member of the Executive Board
GDI Gottlieb Duttweiler Institute
Switzerland
Website
In his research, Bauer examines changes in consumer and purchasing behaviour, the future of retail against the backdrop of long-term consumer, technology and business model trends, as well as the opportunities and risks of digitalisation for business and society. Before joining GDI, he worked as a marketing professor and management consultant.
Park Sessions
Nino Bergfeld
Host, The Retail Reality Show
Director, Industry Advisor Retail, Salesforce
Website
In his role as Director Retail Advisory at Salesforce, Nino Bergfeld works closely with brands and retailers in EMEA and advises them on topics such as digitalisation, transformation, loyalty, innovation and artificial intelligence. Nino is also co-host of the Retail Reality Show, a business podcast for decision-makers in the retail and brand world. Before joining Salesforce, he worked as a business consultant at publicis sapient, among others.
Nicolas Kröger
CDTO, Manor
Co-Host, Retail Reality Show
Website
Nicolas Kröger has more than 17 years of experience in international trade, e-commerce and strategy consulting. He currently works as Chief Digital Transformation Officer at Manor, where he is responsible for cross-divisional process optimisation, improving data quality and introducing AI. Previously, he worked as an independent advisor and partner at Retail Capital Partners.
Mariann Wenckheim
Executive Coach for Entrepreneurs and Teams
Website
Since 2015, Mariann Wenckheim has worked with entrepreneurs, business leaders and teams as an executive coach and mediator. Drawing on her own coaching approach, she helps individuals, teams and family businesses strengthen self-awareness, clarity and effective collaboration. Prior to coaching, she worked in marketing, brand strategy and customer experience design. She also serves on the board of her family’s business in Austria.
Gian-Luca Savino
Senior Researcher
GDI Gottlieb Duttweiler Institute
Website
Dr. Gian-Luca Savino is a Senior Researcher and Speaker at the Gottlieb Duttweiler Institute. As a computer scientist with a PhD, he analyzes global trends in technology and the environment, as well as their impact on business, the economy, and society.
Moderation
Carolin Roth is a conference moderator, journalist and a reporter for CNBC in London. With a focus on economics and financial markets, she has reported for international media for over 15 years and hosts high-level events.
Programme
The programme will be updated continuously.
Wednesday, 16 September
16.30
Welcome coffee
17.00
Welcome
Nico Luchsinger, CEO, GDI Gottlieb Duttweiler Institute
Carolin Roth, Moderator
Keynote
Daniela Schwarzer, President-designate, Hertie School
From Reacting to Shaping: Strategies for a Fragmented World
How businesses and policymakers can reclaim the future
Oliver Kahn, Football Legend, Entrepreneur
Keep Going. Always: From Setback to Comeback
How personal determination becomes collective strength
ab 18.30
Indian Summer Dinner




Thursday, 17 September
08.30
Morning coffee
09.00
Anna Rosling Rönnlund, Co-founder & VP, Gapminder
The Confidence Gap: The World Is Better Than We Think
How better facts create better business decisions
Johannes Bauer, Head of Think Tank, GDI Gottlieb Duttweiler Institute
Fredrik Engman, Global Brand & Marketing, IKEA
The IKEA Perspective: What Endures When Everything Changes
How IKEA turns change into opportunity
10.40
Break
11.10
Ingo Kretzschmar, CEO, Thalia Bücher GmbH
The Competitive Advantage Of Confidence: The Mindset Of Successful Retailers
How Thalia keeps evolving
Thomas Gutberlet, Managing Director COO, Tante Enso
Against the Current: Opening Stores Where Others Pull Out
How Tante Enso successfully fills gaps in local retail
Philip Hitschler-Becker, CEO, hitschies
The Courage To Reinvent: Adapt Or Be Left Behind
How hitschies became a Love Brand
12.30
Lunch
14.00
Samuel West, Founder and Curator, The Museum of Failure
The Courage to Fail: Why Innovation Starts Where Certainty Ends
Lessons from the world's most famous innovation disasters
Adam Devey Smith, Co-founder & Managing Partner, The One Off
Store as Stage: The Emotional Advantage of Physical Retail
Why stores remain the most powerful branding tool in retail
15.10
Park Session 1: Retail Reality Show with Nino Bergfeld and Nicolas Kröger
Park Session 2: «AI Masterclass» with Gian-Luca Savino
Park Session 3: Leadership Insights with Mariann Wenckheim
Park Session 4: Guided Tour of the Park “im Grüene”
15.40
Break
16.10
Keynote
Heath Slawner, Igniter, Simon Sinek’s Optimism Company
The Infinite Game: The Mindset Behind Enduring Organisations
Creating lasting success in a world of constant disruption
Closing
17.00
Drinks
Information
Date
Wednesday and Thursday, 16 - 17 September 2026
Venue
GDI Gottlieb Duttweiler Institute
Langhaldenstrasse 21
8803 Rüschlikon, Schweiz
Directions
Language
German and English, with simultaneous interpretation
Programme changes
The programme is subject to change. Should an event not take place, the participation fee will be refunded. Further claims are ruled out.
Cancellation
If you are unable to attend, please cancel your registration in writing. The participation fee will be refunded up to thirty days before the event. After that and up to five full working days before the event, we will charge 75%, and for cancellations after that we will charge the full amount. A substitute participant is always welcome.
Hotel reservation
We have an allotment of rooms in the following hotels. Please mention the code IHT2026 when booking your room.
Hotel Sedartis, Thalwil: info@sedartis.ch
Hotel Belvoir, Rüschlikon: info@hotel-belvoir.ch
Arrival
From Zurich Airport
A taxi will take you to the GDI and the partner hotels in around 45 minutes at around CHF 100, depending on traffic. The S-Bahn will take you quickly and conveniently to Zurich and Thalwil station.
From Thalwil train station
A free shuttle bus is available for transfers between Thalwil train station / Hotel Sedartis and the GDI. It waits on the lake side of the station. A member of staff will welcome you on the spot.
Wednesday, 16 September 2026
Thalwil train station – GDI: 16.00 – 16.45, every 15 minutes
GDI – Thalwil train station: 18.30 – 22.00, every 15 minutes
Thursday, 17 September 2026
Thalwil train station – GDI: 8.00 – 8.45, every 15 minutes
GDI – Thalwil train station: 17.00 – 18.30, every 15 minutes
The Hotel Belvoir is within walking distance of the GDI.
Parking
The parking deck is located a five-minute walk from the GDI at Zürcherstrasse 4, 8803 Rüschlikon. You can obtain a free exit ticket at the GDI.
Image and video recording
Please note that images and video recordings will be made during the event, and may be published permanently on the Internet after the event. You consent with this procedure by participating in the event.
Network partners


Media partners






About the Internationale Retail Summit
The International Retail Summit is one of the international community’s leading strategy platforms for decision-makers and thought leaders in the retail and consumer goods industries. Participants are decision-makers from retail and related industries, entrepreneurs, academia and journalists from Swiss and European quality media.
Participants
Speakers
Funktionsstufe: 49 % der Teilnehmenden sind CEOs oder VRs. 65% sind Senior Management oder höher.
Länder: 88 % der Teilnehmer*innen kommen aus dem DACH-Raum.
Functional level: 49% of participants are CEOs or board members. 65% are senior management or higher.
Countries: 88 % of participants are from Switzerland, Austria and Germany.
Impressions









Testimonials
I am thrilled – once again, a very successful conference from start to finish. I am taking away some food for thought from the presentations – a very exciting, contemporary and interesting programme with top speakers and networking opportunities. It is always a great pleasure for me to be at the GDI – which, incidentally, is THE top event location in Switzerland in my opinion.
Rolf Baumann, TopPharm
The GDI offers the perfect venue and atmosphere for engaging conversations and informal networking.
Darius Zumstein, Fachhochschule Nordwestschweiz FHNW
A successful framework to learn about and discuss the latest scientific findings as well as strategic considerations in consumer goods trading at a high level.
GDI - always worth a journey.
Advisory Board
The conference benefits from the expertise of the GDI Advisory Board:
Prof. Simonetta Carbonaro, Caroline Drucker, Stephan Fetsch, Michel Gruber, Simone Krah, Dominique Locher, Prof. Dr. Dominique von Matt and Mariann Wenckheim.
Date & Time
Wednesday
16 September 2026
Thursday
17 September 2026
Location
GDI Gottlieb Duttweiler Institute
8803 Rüschlikon
Switzerland















