13th European Trend Day

15 March 2017

SOLD OUT – Reinventing Places: Life between Cloud and Location


Picture: © Keiichi Matsuda, hyper-reality.co

Location, location, location – physical space has always been seen as the key to success, both in retail and other sectors. At home or at work, in Moscow or Montauk – we are where we are.

But now, digitalisation is redefining space. Increasingly, our physical surroundings are being superimposed by virtual parallel worlds. Streets, rooms and buildings are becoming interactive – Pokémon Go is just the beginning. And real places are being converted too: in Samsungs' flagship store in New York, for example, it is no longer possible to buy products. The consequences of this development are still unclear:

  • What will the life and consumption patterns of tomorrow look like?
  • Why leave the house when you can get everything delivered to you? 
  • How do people meet up?
  • What should we do with retail spaces that no longer attract visitors? 
  • What is the significance of places and spaces – where will people feel comfortable? 
On 15 March 2017, we will be discussing the significance and potential of digitally augmented locations.


15 March 2017

Full price: 1200 CHF
20% early bird rebate until 18 December 2016: 960 CHF
10% early bird rebate until 31 January 2017: 1080 CHF
Price for startups: 390 CHF (Request for voucher code: etd(at)gdi.ch)

The conference fee includes all food and beverages. Participants registering less than two weeks before the event can pay by credit card only.

GDI Gottlieb Duttweiler Institute
Langhaldenstrasse 21
8803 Rüschlikon
Calculate Route

German/English (simultaneous translation)

Changes to the programme
The programme is subject to change. If an event does not take place, fees will be refunded. Further claims are ruled out.

If you are unable to attend, please let us have your cancellation in writing. The fee will be reimbursed on cancellation thirty or more days before the event. After this term and until five full working days prior to the event we will charge 75% of the fee. In the event of later cancellations we will charge the full participation fee. Substitute participants welcome.

Hotel reservation
To benefit from special rates, please use the following email adresses and refer to the following code: ETD2017
Hotel Sedartis, Thalwil: info@sedartis.ch
Hotel Belvoir, Rüschlikon: info@hotel-belvoir.ch

There will be a free shuttle bus service between the GDI and the Hotel Sedartis Thalwil and Thalwil train station.


Our summary of the conference lets you know what to expect from the mingling of analogue and digital. More...