Re-generation - Resurrecting retailers and brands
Change is as gradual as it is radical: increasingly informed customers, increasingly powerful manufacturers, increasingly demanding employees, increasingly complex procurement chains, increasingly shorter product cycles, and increasingly varied formats. The steady convergence of the online and offline worlds is forcing retail to change. But …, how do you reinvent yourself without abandoning your core values and strategic direction?
We are at the beginning of a period of regeneration: revitalizing outdated business models; restoring battered consumer confidence and reclaiming shrinking markets; transforming floundering brands; rehabilitation after too many food scandals and marketing lies; reconstruction for a new generation of consumers; and reincarnation of retail as service provider. The courage to regenerate is the key to long-term survival.