GDI Study No. 32 / 2010
European Food Trends Report
Authors: David Bosshart, Christopher Muller, Mirjam Hauser
Language: English or German
Science versus Romance
In the world of food there is an area of conflict between industrialised science-based food production on one side and the nostalgic yearning for lovingly hand-prepared food on the other: Science vs. Romance. The «European Food Trends Report» analyses the fundamental imbalance between these poles:
- How can the discrepancy between sustainability and convenience, fast food and good food, traditional methods and industrial mass-production be overcome?
- How can local produce be promoted in view of the strong focus on global distribution channels?
- How can anonymous, standardised food be linked to closeness, intimacy, immediacy and responsibility?
- What will the future of fine-dining look like caught between CRM and true hospitality?
The European Food Trends Report describes why and how the cards in the Global Food Industry-Poker have to be shuffled and dealt out anew to re-balance Science and Romance.