Curriculum Vitae
At the Zurich University of Applied Sciences and the Zurich University of the Arts she took Master’s degrees in Advanced Studies in Customer Relationship Management (CRM) and Curating.

She had various leading positions in Marketing at the Swiss Federal Railways SBB, and prior to that, in the software industry. Before joining the GDI she was Head of Group Marketing at the SBB. In these positions, she focused on customer-centred topics as needs, behaviour preferences, loyalty, trust and incentive models. She lead various customer orientation projects in marketing, distribution and communication.

Publications GDI

Lecture topics

  • Megatrends and countertrends in economy and society
  • Retail: The future of shopping
  • Future of CRM, loyalty and trust
  • Mobility and travel
  • Places and space. Mergence of real and digital spaces.
  • Future of watches and jewelery
  • Simplexity – The desire for simplicity

Strategy workshops, conventions, customer events

M. Kwiatkowski Schenk Biographie (PDF)
M. Kwiatkowski Schenk Picture 1 (JPG)
M. Kwiatkowski Schenk Picture 1 (EPS)
M. Kwiatkowski Schenk Picture 2 (JPG)
M. Kwiatkowski Schenk Picture 3 (JPG)
M. Kwiatkowski Schenk Picture 4 (JPG)