Bestselling author Tom Vanderbilt is convinced that whether we prefer blue or red is the result of our socialisation. In a video interview from the GDI Trend Day, he explains why it’s difficult for us to learn to like new things.
Tom Vanderbilt: "All preferences are learned"
"All preferences are learned," says bestselling author Tom Vanderbilt. Marketing experts are using this learning effect when they repeatedly offer us samples of their latest products, says Vanderbilt about the development of preferences. After all, we can’t form a preference about something we’re unfamiliar with. The challenge of the digital age is to escape social homophily and the kind of social media filter bubbles in which we only see things that our friends also like: