If you want to get ahead, you have to know how to market yourself. Neoliberalism teaches us that we are the only ones responsible for our successes – and for our failures. That’s dangerous, says Will Storr. The consequences can include self-doubt and depression. And, Storr continues, a society that’s too obsessed with itself becomes asocial. After all, people with high self-esteem can be truly unbearable.

In the video, journalist and author Will Storr analyses the background and historical details of our self-obsession.


At the 14th European Trend Day with the title “Super You: The Growing Self-Optimisation Market“, Will Storr discusses why we’re so self-obsessed. Register now!