In traditional medicine, the role of the mind is usually disregarded. But that’s a biased way of looking at things, according to science journalist Jo Marchant. In her book "Cure", she explains how beliefs shape health.
Alternative medicine has found clever ways to exploit the power of our minds, says Marchant. The strength of homeopathy, acupuncture and shiatsu lies in their ability to activate our powers of self-healing.
Classical medicine could benefit from this: a patient's attitude towards a treatment method has a major impact on its success, as demonstrated by numerous scientific studies.
In a Guardian podcast, Marchant recommends that the advantages of both classical and alternative medicine should be taken into account when it comes to treatment.
On 14 March 2018, Marchant will be speaking at the 14th European Trend Day "Super You: The Growing Self-Optimisation Market" at the GDI. Sign up now!